People swap in rising


  • 27% of respondents in the US use AI tools instead of search engines
  • Recording is lower in the UK where 13% of consumers favors AI tools
  • The given reasons include efficiency, ease of use, accuracy and personalization

For decades, “Google It” has been the answer if you want answers online. But that could be changing: According to new survey data, more and more people are changing search engines to AI-powered chatbots like chatgpt.

More than a quarter of people recently examined in the United States reported to use AI tools instead of a traditional search engines. This number was lower in the UK, but still representative of a significant shift in consumer behavior, with 13% of respondents saying they are now addressing AI in front of traditional search tools such as Bing and Google.



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