- Borderlands 4 Doesn’t cost $ 80 in spite of Gearbox CEO’s previous comments
- It costs $ 69.99, meets the recent standard for most games
- It comes after an abundance of comments from users who suggest they are not buying the game
Gearbox -Softwares Fourth Rate in Borderlands Franchise is only months away from launch on September 12, and the worries of a $ 80 (or more specifically, $ 79.99) Price brands have been put to bed.
Gearbox CEO, Randy Pitchford, advertised on x that Borderlands 4 will not cost $ 80, but the current industry standard of $ 69.99 / £ 59.99 / AU $ 119.95 (or AU $ 109.95 on PC)-and it is available for pre-order now for PS5, Xbox Series X | S and PC (via Steam).
It comes after Pitchford’s comments on the game’s potential price tag; Players were told that if they were “real fans” they would find a way to buy Borderland’s 4 if It was priced at $ 80 considering Nintendo and Microsoft’s shift to a $ 80 game price brand.
It was not surprising that it was met with a block of criticism, and if I am honest, these comments from a CEO were not mildly (though not very surprising to see).
However, this is a good example of what happens when consumers vote for frustration and essentially votes with their wallets; In this case, long before the game even launched was a significant part of the criticism that players promised not to buy the game because of Pitchford’s comments
Just don’t buy it. Talk to your money. If you are a real fan you accept them not to price people. This 80 The next game will be 100 and will continue to rise. Say no.May 20, 2025
While there was no price tag in Stone, Pitchford’s comments only suggested that Borderlands 4 Would follow the new $ 80-Tendens and it seems that the setback has convinced 2K, take-to interactive and the seniors involved to stick to $ 69.99.
Unfortunately, this may not be the case with other games that are priced at $ 80, and Nintendo’s Mario Kart World is the best example. However, Nintendo Switch 2’s launch is probably a significant factor in the high sales of the new title.
Analysis: Stop Saying ‘there’s nothing that can be done’ and keep your voices heard
Although there are future cases like Mario Kart World At least to sell well at $ 80, it is incredibly important to ensure that CEOs and senior management of gaming companies are aware of complaints about irregular prices.
As I have seen over the years, if there is enough setback and rejection of a step that fans do not like, change is more often the answer from gaming companies.
I can almost guarantee that the answer to Gearbox CEO’s comments was an important factor in the price of $ 69.99 – and frankly, some players could probably still turn away from a purchase as $ 69.99 is still wrinkled off (and rightly).
Nintendo’s trait has already set the dangerous precedent I feared but Borderlands 4The case should be enough of an indication that the more you vote with your wallet by indicating dissatisfaction and actively avoiding $ 80 games, the more we see gaming companies take a step back …
