- PNY suspends Black Friday promotions due to rising NAND and DRAM costs
- NAND prices have doubled, tightening supply across SSD and flash storage
- DRAM and NAND shortages disrupt hardware sales ahead of 2026
PNY, one of the biggest names in PC hardware, has suspended its upcoming Black Friday promotions on USB flash storage, citing rising NAND costs.
The decision comes amid widespread reports of rising memory prices and growing concerns about the availability of storage components heading into 2026.
While early deals on peripherals, GPUs and CPUs are still active, discounts on SSDs and memory products seem to be shrinking fast.
The shortage ripples through the stock market
Memory makers are reportedly taking advantage of increased demand for chips used in AI hardware, driving up the prices of NAND and DRAM.
Phison’s CEO recently confirmed that NAND prices have more than doubled and all production for 2026 is already sold out.
Similarly, NAND and DRAM prices have risen by as much as 20%, signaling a tighter supply chain affecting everything from high-end SSDs to USB flash drives.
PNY’s suspension of stock promotions may seem minor, but it hints at a deeper strain within the industry.
The company’s Elite Turbo Attache 4 flash drive, once discounted to $7.99 at Best Buy, was expected to drop further during Black Friday, but those plans are now uncertain.
Some ads remain discounted, while others have quietly returned to full price.
PNY representatives later clarified that not all deals have been canceled, but the decision reflects a cautious stance as supply becomes volatile.
If NAND shortages are already trickling down to flash drives, the impact on SSD production could be worse than expected.
This reflects similar slowdowns across the market. Enthusiasts tracking down parts for custom PC builds have documented steep price increases, especially in DDR5 RAM kits.
In one case, a Kingston FURY Beast 64GB kit became more expensive than the Ryzen 7 9700X processor it was intended to accompany, an unusual inversion.
The current situation reflects earlier supply pressures, but with sharper implications.
Unlike HDDs, which rely on mechanical parts, SSDs and USB flash drives rely entirely on NAND chips, making them more vulnerable to these market fluctuations.
As NAND and DRAM prices continue to rise, it is unclear whether manufacturers like PNY can maintain consumer-friendly prices or consistent promotions.
Via Tom’s hardware
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