- Popeyes released a satirical AI-generated Diss-track targeted at McDonald’s.
- The ad is about McDonald’s, which brings the snack wrap one day after Popeyes launched his own chicken prapper.
- The company brought in AI filmmaker PJ ACE to make the ad using Google’s VEO 3 model.
Fast -food rivalization is nothing new, but AI has given one between Popeyes and McDonald’s a new spin. Popeyes took a very public weld on McDonald’s with a polished AI-assisted rap video using AI filmmaker PJ Accetturo.
The advertisement was apparently born from the Louisiana chain’s indignation over McDonald’s notice of the return of its long-term snack wrapping, one day after Popeyes launched his new chicken wrappers.
Whether it was coincidence or corporate chess, Popeyes decided to treat it as an act of Culinary War, as seen in “Wrap Battle” ad below.
For all the clowns in the kitchen it’s time to put the chicken down 🤡 We just dropped the first ai diss –musikvideo ever, and wrap battle is on🎤 pic.twitter.com/mtlor8texs everJuly 10, 2025
The song’s thesis is that Popeyes has better wrapping, better flavor and is far less clowns behind the counter. “Food tastes fun when the clown is in the kitchen,” as the advertisement optimizes.
PJ Accetturo didn’t just write a single prompt and went away. He wrote the campaign and adapted the texts using AI music production platform Suno and human helpers to fine-tune the track. For the video itself, he said his team was struggling to get enough AI-generated video until they just started using VEO 3, the Google-Made AI-Videoreration Model that has attracted a lot of interest since it debuted not long ago.
“We started with picture-to-video, but it was too slow and we had less than 3 days when I scraped all our work and said we would only use VEO 3,” wrote Accetturo on X. “We wanted something that went hard but didn’t take care of ourselves seriously. When we switched to VEO 3, created a story of people who had fun with chicken, it was easy. clutched, and the crazy animals on the crazy. “
We started with photo-to-video, but it was too slow and we had less than 3 days when I scraped all our work and said we only use VEO 3.I CO-instrumented with @dawit_nm (I led high level, concepts, AI, Team; Dawit focused on history and editing). Further creative by @theodudley. pic.twitter.com/dei9xozl0hJuly 10, 2025
AI ads are rising
Popeye’s “Wrap Battle” Diss Track is both a one -off stunt and a hint of the upcoming things. A world where advertising can be spun up in a few days with a small group of people and a bit of sprouting could change how marketing is planning its campaigns completely. AI-run tools that can reduce production times from weeks to hours to change average speed and adaptability even more as you don’t have to worry about sinking a month and resources to a single ad. They can be as fast as social media text and image campaigns.
Not that a quick-fire AI-led approach to advertising is without risks. AI tools can be inconsistent and demand that people babysit and edit them through to avoid tone-deef or directly wrong ads. But Popeyes’ campaign shows what is possible when you get the mixture right, or at least what you hope resonates with the audience.
I would expect much more AI-enhanced and generated ads to start emerging until they become more a standard than a news. Think of all the personalized jingles, quick-reactic videos and the AI-built spokesmen who could become viral. They will not all be so smart surreal, but at least it must sometimes be entertaining, which is all you can hope for from an advertisement.
