Post Malone expands his creative empire with the launch of his first clothing brand, Austin Post.
The 30-year-old musician revealed the line on Monday on an exclusive Paris fashion show that was arranged inside Karl Lagerfeld’s former residence, Hôtel de Bourdon, Maison Pozzo di Borgo.
The debut with the title Season one: At first lightDropped inspiration from Dalla’s Western Culture and Southwestern Ranch influences.
In a statement shared with GQthe collection was described as a “new creative expression and soulful expansion” of the star’s identity.
True to form, post added its own signature touch to the event, serves Bud Light to participants and even sent a model down the runway on horseback, per. Daily Mail.
Texas-based Lucchese Bootmaker delivered footwear to the show and emphasized the western aesthetics of the line.
Besides Rockstar Hitmaker embraced the theme himself and appeared in a denim-on-the-time look paired with an ivory cowboy hat, brown boots and tinted aviators.
The 30-year-old rapper-facing designer stunned guests at Karl Lagerfeld’s former residence by sending a model down the runway on horseback, all while serving Bud Light to the crowd.
According to the brand, the collection reflects the artist’s Texas upbringing, his Utah life style and many years of global influence through music, mixing ranch culture, denim, turquoise and americana spirit to contemporary luxury.
In addition, the launch came after Malone’s recent modeling debut as the face of Kim Kardashian’s skims campaign, showing his slimming frame in Camouflage Boxer Briefs.
