After an e -mail leaked that showed that Sarah Ferguson apologized Jeffrey Epstein and claimed she only distanced herself from him to save her career, a PR -expert has come to offer her two cent on what she feels the Duchess should do.
The expert in question is the founder of Sycamore Communications Hannah Viney.
In her chat with Express UK She said, “When a charity distances itself from you, the reputation damage is huge.”
Because “it erodes credibility, trust and influence and makes other organizations aware of association.”
Not to mention, “Many charities will of course take a risky attitude, so even well -meaning efforts to contribute will be met with hesitation.”
So “For any public figure trying to recover after controversy, I always think that honesty and transparency are key. A carefully formulated written statement is not enough. A heartfelt video message that openly recognizes previous mistakes showing genuine regret and crucial outlines concrete steps taken to do something is far more powerful.”
Because especially in this current climate, Mrs. Viney said, “People will see humanity, accountability and action, not a polished PR -line.”
Only after this is it made that another aspect comes out, which is that “Patience is important. Reconstruction of trust takes time, and for the Duchess it can mean several years of lying low and be very selective to public appearances.”
Therefore, before she enters, “if she steps out, it would only ever be in support of meaningful causes of real drug, not easy -hearted, glittering events that can undermine the authenticity of her efforts.”
