- Proton confirms that subscription revenue is used to expand its server network
- Proton added 800 more exit nodes globally with early Black Friday gains
- The company has launched its Black Friday deal early, slashing the price by 75%
The VPN market is fiercely competitive, especially during the season of Black Friday VPN deals, when providers lower prices to attract new users. But in a refreshing twist, Proton has offered a transparent look at its business model, confirming that users’ subscription fees are directly reinvested in improving the very service they pay for.
The reveal comes as the company launches its Proton VPN Black Friday deal a full month early, suggesting a strategic push to fund its next wave of expansion.
The connection was made clear in a recent post on X by Proton VPN’s General Manager, David Peterson. In the post, he stated: “For those of you keeping track – yes, we immediately reinvested the first round of Black Friday sales proceeds to power up an additional 800 global exit nodes.”
For those of you keeping track – yes, we immediately reinvested the first round of Black Friday sales proceeds to power up an additional 800 global exit nodes. pic.twitter.com/VcNkYph4FG17 November 2025
This directly links the revenue from major sales events to concrete growth in the infrastructure. Such a crowdfunded approach is a core part of Proton’s identity, allowing it to operate independently without relying on venture capital or outside investment that could compromise its privacy-first mission.
For consumers looking to sign up for one of the best VPNs, this provides a compelling reason to choose Proton. It frames the purchase not just as a transaction, but as an investment in a privacy-focused ecosystem committed to ongoing, community-funded improvement.
How good is the Proton VPN deal?
Proton VPN’s early Black Friday deals are one of the strongest Black Friday VPN deals we’ve seen from the provider slash the price of its 2-year plan by 75%. This brings the equivalent monthly cost down to just a few dollars for a top-tier service known for its commitment to security and transparency.
As detailed in our in-depth Proton VPN review, the service is an excellent choice for several important reasons. Based in privacy-friendly Switzerland, it operates under some of the world’s strongest privacy laws and maintains a strict, independently audited no-logs policy. All of its apps are open source, allowing anyone to examine the code for vulnerabilities, adding another powerful layer of trust.
Its feature set is packed with advanced security tools. This includes its unique Secure Core servers, which route your traffic through ultra-secure, company-owned servers in countries like Switzerland and Iceland before connecting you to your chosen location.
The service also includes NetShield ad, tracker and malware blocking, and its VPN Accelerator technology can dramatically increase connection speeds. The service has also made significant strides as a streaming VPN, reliably unblocking a wide range of international Netflix libraries, Disney+, BBC iPlayer and other popular platforms.
This user-funded growth model has been evident in Proton’s recent actions. Over the past year, the company has implemented major upgrades across its network and even expanded its free VPN coverage to more locations.
This public commitment to reinvest in its own infrastructure shows a clear road map for the future, driven directly by the users who benefit from a faster, safer and more robust network.
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