PricewaterhouseCoopers (PwC), one of the Big Four accounting firms, is moving to deepen its engagement with crypto clients, citing a shift in US regulation that makes the sector easier to operate at scale, the Financial Times reported.
Paul Griggs, PwC’s US senior partner and managing director, said the firm plans to “lean in” to crypto-related work as stablecoin legislation and more constructive rulemaking provide a clearer framework for institutions to adopt digital assets.
Griggs pointed to the passage of the GENIUS Act, which described stablecoin regulation, as a key catalyst for the company’s next phase of expansion.
“The GENIUS Act and the regulatory rules around stablecoin, I expect, will create more conviction around leaning into that product and that asset class,” Griggs told the FT. He added that tokenization is also likely to continue to expand and that PwC “needs to be in that ecosystem.”
The move marks a tougher stance by one of the big four firms after years of keeping crypto at arm’s length, largely due to regulatory uncertainty and high-profile enforcement actions that made it difficult for service providers to assess risk and build repeatable compliance processes.
The sector has been reshaped since the re-election of President Donald Trump and the subsequent shift towards a more crypto-friendly tone by US regulators, improving the outlook for stablecoins, tokenization and the broader infrastructure stack.
PwC plans to be “hyper engaged” across both audit and advisory lines, according to the report.
The firm has pitched clients on how stablecoins can be used to improve payment system efficiency. This theme has become increasingly common as banks and fintech companies explore programmable settlement and faster cross-border transfers.
