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Kaulig Racing and Ram said they wanted to bring some outside-the-box ideas to the Craftsman Truck Series – and they’re delivering with the next phase of the truck maker’s return to NASCAR.
It was announced Monday that a unique Free Agent program for the #25 Ram 1500 at Kaulig Racing will debut in the 2026 Craftsman Truck Series. The program will bring an “unexpected and unfamiliar lineup of drivers from various racing disciplines to compete during the season.”
“The Free Agent seat gives us the flexibility to sign talent while keeping fans on their toes,” Matt Kaulig, owner of Kaulig Racing, said in a statement. “Each driver will bring something unique to the team. It’s a new idea and exactly the kind of energy we want heading into 2026.”
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Matt Kaulig, CEO of Kaulig Racing, is excited about the new Free Agent program with Ram for next season. (Kaulig Racing)
The Free Agent seat will feature a mix of drivers from different racing backgrounds. Ram and Kaulig Racing will announce the Free Agent driver the Monday before each race next season, keeping the series fresh with different competitors.
“Few people will ever experience the raw intensity of driving in a NASCAR race – V-max speeds, crushing G-forces, raging adrenaline, primal focus – 170 mph in traffic dancing on a razor’s edge. It’s a race that’s hard to replicate,” Ram CEO Tim Kuniskis said in a statement. “Until science fiction becomes reality, spectators can only glimpse the feeling, never really live it. So why do 20 million fans love this sport? Ask five and you’ll get five different answers, but one common thread: the connection to teams and drivers, larger-than-life personalities. No. 25 isn’t chasing points, we’re chasing something bigger fans, and we’re chasing something bigger and freer. Kaulig Racing and the Ram brand, that’s the only mission.”
RAM PARTNERS WITH KAULIG RACING AS FACTORY TEAM FOR 2026 CRAFTSMAN TRUCK SERIES COMEBACK
Ram announced in August that Kaulig Racing would be its anchor factory team as it makes a long-awaited return to NASCAR.
The Free Agent drivers will not compete for the Craftsman Truck Series championship, as Kuniskis noted when he said the #25 truck is “not chasing points.”
Debut look at the new Kaulig Racing Ram 1500 truck that will be used in the 2026 Craftsman Truck Series. (Kaulig Racing)
Instead, Ram will create a prize program based on the best individual race performances. Only drivers competing in the Free Agent truck will be eligible, with the best performance recognized at the end of the season.
Five Ram 1500 trucks were announced for Kaulig Racing’s 2026 lineup, with Brenden “Butterbean” Queen, Daniel Dye and Justin Haley serving as full-time drivers. The other two entries include the Free Agent truck and another driver to be announced at a later date.
Kaulig told Pakinomist Digital in August when the partnership with Ram was announced that it was “a union of shared values.” He said his role as a team owner revolves around thinking differently than others in NASCAR while helping Ram re-establish itself in the sport.
“Now joining together as the anchor team for Ram’s return to NASCAR is both an honor and a responsibility,” Kaulig said at the time. “Together we are poised to set a new standard on race day and in the impact we make off the track.”
Ram and Kaulig Racing have announced their Free Agent Program, which will bring a new, fresh group of Craftsman Truck Series drivers into NASCAR in 2026. (Ram/Kaulig Racing)
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And Kuniskis put it this way: “We needed a partner that really aligns with the Ram brand and embraces our unconventional approach to NASCAR.”
This is about as unconventional as it gets, but it’s focused on fan engagement, elite talent and, of course, the raw horsepower Ram plans to deliver on February 13, 2026 when the season kicks off at the iconic Daytona International Speedway.
