- Bloomberg reports that Apple is looking at Gemini to power Siri
- Apple Intelligence Best Bits is still delayed until 2026
- No confirmation from any of the business and the report put discussions at the earliest stages
Apple’s efforts to deliver the smarter SIRI and the full Apple intelligence we were promised “in the coming year” may receive a boost from an unlikely third party whose Bloomberg’s latest report is true. The iPhone manufacturer is reportedly in the early stage investigative interviews to integrate Gemini into Siri.
There are not many details beyond that, though Bloomberg’s Mark Gurman claims that the change to these Google Chats happened after Apple could not reach financial conditions with anthropic (producer of Claude AI).
The possibility of Apple using Gemini’s much more skilled generative AI and one of its models (Gemini Pro, Flash, Lite?) To bring the conversation intelligence missing in Siri would immediately transform Apple’s almost 15-year-old digital assistant into a more booth AI tool, but it would also mean that Apple is to throw control into what is an important digital weapons race.
How we got here
While work with third parties has always been part of Apple Intelligence’s strategy, Apple CEO Tim Cook and the company’s development management have never mentioned to take on someone else’s generative AI models. It is also a fact that Apple Intelligence’s roll -out has not gone exactly according to plan.
In Techradar’s conversation at WWDC 2025 with Apple’s Senior Vice President of Software Engineering Craig Federighi, who is also now operating Apple’s AI development efforts, he explained why the company had not delivered full Apple Intelligence and a smarter SIRI on time. After struggling to get V1 architecture as they would, Apple had a decision to make:
“… Basically, we found that the restrictions in the V1 architecture did not get us to the quality level we knew our customers needed and expected.” He added: “As soon as we realized that […] We let the world know that we would not be able to put it out and we would continue to work on really switching to the new architecture and releasing something. “
However, Gurman claims that Apple is still not fully obliged to use its own architecture and models and will soon make the decision on whether to outsource to a third party like Google at least some of the necessary intelligence. Again, the discussions he describes are in the earliest stages. And whatever comes from them, if they assume they exist, they are unlikely to have any influence on the upcoming release of iOS 26, which contains a smash of Apple Intelligence updates, but almost no one to Siri.
Far from strangers
Apple and Google are already search partners (Google is Safari’s default search engine) and in Apple’s visual intelligence where you can choose to use Google to search for recorded images (or you can ask Openais Chatgpt about them).
Still, Gemini wanted to mark a major turning point for Apple and an admission that it is simply not up to the task of competing in the AI sphere, at least not at the level of an open, anthropic, confusion or Google.
However, this approach is not unheard of; Microsoft’s Copilot is essentially a rescue of chatgpt (although there are questions if Microsoft will continue to access Opena’s best models).
Still, Apple made a great deal of effort and marketing in Apple Intelligence. The question is, can it still be called that if a large part of it is driven by Google?
We contacted Apple and Google for comment. Google had no comments. We will update this story if and when Apple answers.
