Robinhood (HOOD) has collaborated with Kalshi, a commission of trading for item futures (CFTC)-Pointed and blockchain-based prediction market to let users trade with the results of NFL and College football matches.
The bet market will be available through Robinhood’s Prediction Markets Hub, available across the United States through Kalshi, the popular trading platform said in a blog post on Wednesday.
“Customers can now deal with the results of the most popular pro and college football matches, including all Pro -Matchups in regular season, and all College Power 4 schools and independent,” according to Post.
Robinhood places the move as an alternative to traditional betting platforms. Instead of directing through sports books, these trades are performed on Kalshi’s federally regulated exchange and treated as raw materials, not efforts.
“Unlike sports betting, where the company sets a line, utilizes event contracts the flow and rigor of the financial market structure and offered in a marketplace where buyers and sellers interact to set the price,” the blog post said.
With this step, Robinhood could come after some of the traditional betting platforms, such as Draftkings (DKNG) and fanduel parent fluttering entertainment (Flut).
Regulated sports betting
The launch marks Robinhood’s latest steps to prediction markets after previous signaling of interest in space.
In March, the company rolled out a wider “prediction markets Hub” available through CFTC-regulated exchange Kalshi, following the popularity of crypto-native platforms such as polyming fields, where users focus on results ranging from choice to inflation speed using USDC.
While the polyming field operated in a regulatory gray zone in the United States, it recently said it is preparing an official return to the United States through the acquisition of QCX, a regulated derivative exchange after a federal study of polymarket’s operations dropped.
However, Robinhood later died these legislative concerns by collaborating with Kalshi, which is an exchange already licensed by the Commodity Futures Trading Commission. It allows Robinhood to exploit sports, politics and macroeconomic event trading without triggering gaming ropes.
Today’s news is probably a step into a wider strategy as Robinhood starts with sports betting, one of the most popular bets. “We are currently offering contracts across crypto, economics, economics, sports, culture and more, where others are added regularly,” the post said.
“Ultimately, our goal is to enable anyone to anyone, anywhere, to act, invest or hold any financial active and implement any financial transaction through Robinhood.”
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