- Roku has launched a new paid for streaming service
- Howdy was made available on August 5th 2025 in the US
- It costs $ 2.99 a month and is only available through the ROKU platform for now
ROKU has launched a new ad-free streaming service that gives you access to 10,000 hours of movies and TV shows for only $ 2.99 per day. Month.
The new service was made available to them in the United States on August 5, 2025, and while Roku is operating his free ad-supported streaming TV (Fast) -Roku channel-in other regions around the world, it’s not yet clear if the ad-free version will launch elsewhere.
The new streaming service is “priced for less than a cup of coffee,” Rokus founder and CEO Anthony Wood said in a statement along with the message, where he also clarified that although cheaper than Netflix, Disney+and other rivals, it is “designed to supplement, do not compete with, Premium services”.
Despite Wood’s comments, the aggressively cheap pricing of the ad-free platform means that it technically competes with the best streaming services. With content from Lionsgate, Warner Bros. Discovery and Filmrise Together with Select Roku Original Titles, the new service has a competitive offer for an attractive price point.
Of course, many can still access the ROKU channel to watch live TV channels and its library with on-demand movies and shows via ROKU-supported devices or the Roku app or site. As one of the best free streaming services, it’s one of the most popular quick services around. But Howdy offers a way to access this same content and more without having to stop ads.
How to see movies and show on Howdy
Howdy will be available on the ROKU platform at the launch, which means that if you have one of the best streaming devices or best TVs that support the ROKU operating system (OS) then you can access the new service.
Roku has said it is planning to roll out the service on mobile and additional platforms in “near the future” but has not clarified how fast it may be, so for the moment you will only be able to try it on selected devices.
I have not been able to try the service yet to confirm what is available to see, but Roku has said that Howdy’s library will include some of its original content along with movies and shows from Lionsgate, Warner Bros. Discovery and Film Rise.
These include movies like Mad Max: Fury Road, which is only available for stream on Netflix in the US, and The blind side, which is not available to stream everywhere at the time of writing. Roku has also said that shows like Weed and Children in the hall Will also be streambar on Howdy – both of which are currently available on the ROKU channel.
Whether more titles from its quick service will move over to Howdy is unclear, but that would make sense that the new service offers a way to watch these movies and shows without having to put up with ads.
Howdy’s Library will also consist of “iconic rum coms, medical dramas, ’90s comedy, feel-good classics and more,” according to Roku, so we can expect there is quite a mix of genres in the catalog.
You can only access Howdy by paying to sign up for the streaming service as ROKU has said there will be no initial or free trial offer, but you will be able to cancel at any time if you decide it is not right for you.
