- Samsung has revealed pricing for its 2025 OLED -TVs
- Pricing is mostly the same as rival LG models or in some cases more expensive
- All Samsung OLED TVs are now available for pre-order
Samsung has officially revealed British awards for its OLED TV set -up from 2025, and depending on the model, the new TVs are both cheaper and more expensive than LG’s new OLEDs.
Samsung’s OLED lineup consists of Samsung S95F, S93F S90F and S85F series models. The headline here is that Samsung’s S95F flagship, successor to the Samsung S95D (one of 2024’s best TVs), is more expensive than its rival LG G5 flagship everywhere. The 65-inch S95F costs £ 2,499, while the 65-inch G5 is £ 100 cheaper for £ 2,399.
This is a confirmation of the story we released last week with the prices of 55 and 65-inch S95F, which will be displayed via a list of John Lewis’ website.
Elsewhere, however, the Samsung S90F of £ 1,899 and £ 2,699 for its 55- and 65-inch models. These are the same prices as for the equivalent LG C5 sizes, which means that Samsung OLED fans do not have to consider a cheaper price.
Interestingly, it seems that there are no 42-inch S90F model for the United Kingdom, which means that the LG C5 will have a minor challenge of this size.
Samsung also revealed awards for its new Dolby Atmos Soundbars: HW-Q990F, HW-Q930F and new QS700F and QS750F models. HW-Q990F acts as a flagship and successor to one of 2024’s best sound beams, HW-Q990D.
The prices for each model are stated below. Each TV can be pre -ordered from Samsung UK or from retail partners, including John Lewis and Currys. The delivery date is estimated to be in late May or early June.
Samsung S95F
- Samsung S95F 55 -Oms – £ 2,499
- Samsung S95F 65 -Oms – £ 3,399
- Samsung S95F 77 -Oms – £ 4,499
- Samsung S95F 83 -tons – £ 6.999
Samsung S90f
- Samsung S90F 48 -ches – £ 1,499
- Samsung S90F 55 -Oms – £ 1,899
- Samsung S90F 65 -Oms – £ 2,699
- Samsung S90F 77 -tons – £ 3,799
- Samsung S90F 83 -tons – £ 5.999
Samsung S85F
- Samsung S85F 55 -Oms – £ 1,699
- Samsung S85F 65 -Oms – £ 2,499
- Samsung S85F 77 -Oms – £ 3,499
- Samsung S85F 83 -ches – £ 4,499
Soundbeams
- Samsung HW -Q990F – £ 1,699
- Samsung HW -Q930F – £ 1.149
- Samsung QS750F – £ 849
- Samsung QS700F – £ 749
The pricing war continues
LG came out of the gate strong this year and released its OLED TVs almost a full month ahead of Samsung’s flagship Oleds. The new TVs are either the same price or more expensive everywhere. You cannot avoid feeling that Samsung with this delay could have launched its 2025 sets to a little Cheaper price to try to tempt potential customers.
But this is where things become interesting: Price falls are more than likely to happen soon, where the bidding war inevitably occurs and Samsung and LG are trying to attract customers. This is only good news for us, especially when we see great improvements in some of the 2025 TVs from both brands.
With an improved OLED -glare -free 2.0 coating, Samsung S95F looks to have solved S95D’s broken black problem. The LG G5, which we assessed five out of five stars in our LG G5 review, takes brightness, color and clarity to a new level thanks to the new four-stack OLED panel. And these are just a few of the upgrades in the flagship models.
Admittedly, the LG C5 did not show to be a major upgrade over LG C4 when we tested it, and we have not yet tested the Samsung S90F, which also does not appear to be a major upgrade over its predecessor
Either way, as the year continues, we can expect to see prices fall on all the new TVs as LG and Samsung will try to win customers with the best prices. It can be a dog-eating dog year.
