If you looked at an upgrade to a shiny new flagship OLED -TV this year, your decision on which one to buy can now be a little lighter (or harder if you had a specific fire in mind) after the announcement of the official Australian pricing from Samsung, Sony and LG.
LG was the first of the gate to reveal the pricing of its OLED TVs from 2025, which includes B5, C5 and the flagship G5 intervals. The good news for LG fans is that the Korean company will not increase the prices of its flagship G5 models, which will remain the same as their G4 equivalents as they launched in 2024. But the even better news is that LG during the 55-inch model is already starting to AU $ 3,899 for the 55-inch model.
It is a similar story for the Samsung S95F OLED family, which is also launched at the same prices in all available screen sizes as its S95D predecessor, topped to the AU $ 9,999 for the 83-inch model.
While LG and Samsung’s 2025 OLED TVs are quite competitive prices here in Australia, the same cannot be said for Sony Bravia 8 II, which is launched to AU $ 5,499 for the 65-inch model. It’s AU $ 200 more than the equivalent LG and Samsung settings. Comparison of prices between the trio of brands becomes a little more difficult outside the 65-inch model as they do not all offer the same screen sizes.
For example, Sony Bravia 8 II is only available in 55-inch and 65-inch variants, which means anyone who wants a big screen Sony TV in 2025 will have to settle for Bravia 7 or Bravia 9 Mini-LED TVs, or Step Down Bravia 8 in its 77-inch. Interestingly, the 77-inch Sony A95L (the model, which Bravia 8 II replaces effectively) is back for sale in overseas markets. We can’t find it in stock anywhere in Australia, but have reached Sony to ask if it is planning to bring it back under; We update this story when we know more.
Australian prices for all sizes of Sony Bravia 8 II, Samsung S95F and LG G5 can be found below. Note that pricing for the LG G5 includes the current discount campaigns directly from the manufacturer:
| Row 0 – cell 0 |
Sony Bravia 8 II |
Samsung S95F |
LG G5 |
|
55-inch |
AU $ 4,499 |
Reach |
AU $ 3,898.99 (AU $ 4,199 RRP) |
|
65-inch |
AU $ 5,499 |
AU $ 5,299 |
AU $ 4,799 (AU $ 5,299 RRP) |
|
77-inch |
Reach |
AU $ 7,999 |
AU $ 7,499 (AU $ 7,999 RRP) |
|
83-inch |
Reach |
AU $ 9,999 |
AU $ 7,999 (AU $ 9,999 RRP) |
Which TV should you buy in 2025?
Despite Sony Bravia 8 II coming in with a slight prize over its peers, pricing for its screens is still competitive in the big. It’s also a bit of a mess compared to pricing in England, where Sony’s screens are cheaper than LGs, and prices in the US where Sony is more expensive (just like in Australia).
Besides, you can’t actually buy neither Samsung nor Sony TVs yet, even if pre -orders are open. If you want a brand new 2025 model OLED TV to mount on your wall right now, your only option is LG and Factoring in the discounts that are currently offered, it’s not exactly a bad thing.
If you currently own an LG G4 based on our early impressions of the LG G5 OLED TV, there may be a real reason to upgrade as the latter TV has arrived with a new ‘four-stacked’ OLED panel to improve the brightness and colors.
If you are already loyal to a particular brand, there is a good chance that you will stay with it this year if you are able to upgrade your TV, that is. However, as we said in our LG C5 review, it only offers minor upgrades over its C4 predecessor, which means anyone who owns the latter TV does not get much by upgrading.
We have seen Samsung S95F here in the flesh of Australia and we will immediately see Sony Bravia 8 II OLED. Full reviews for both are handled by our colleagues abroad and, based solely on pricing, Sony has to pull all stops to lure buyers into his corner.
