Segway Navimow’s CEO on why it’s not ‘simply adding features’ to its robotic lawnmowers

Today’s robotic lawnmowers are more capable than ever before. I got a sneak peek at most brands’ new models at CES 2026, and there’s sure to be some exciting new technology on offer. But when I caught up with George Ren, CEO of leading lawn bot brand Segway Navimow, to find out more about the company’s plans, he stressed that they weren’t interested in feature wars.

Rather than simply piling on features for more functionality, we work to ensure our range addresses pain points

George Ren, CEO of Segway Navimow

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