Semler Scientific (SMLR) has hired Joe Burnett to the newly created position as director of Bitcoin strategy.
Alongside, the company-as currently announced 4,449 Bitcoin worth approx. $ 462 million-a goal of owning at least 10,000 bitcoin by the end of this year, 42,000 by the end of the year 2026 and 105,000 at the end of the year 2027.
“We are happy to get Joe to join our Bitcoin strategy team and help operate our three-year plan to own 105,000 bitcoins,” company chairman Eric Semler said in a press release. “Joe is an analytical thought manager at Bitcoin and Bitcoin Treasury Companies. His expertise will be instrumental when we are pursuing our Bitcoin Treasury strategy and aiming to deliver long-term value to our shareholders.”
“For over seven years, [Joe] Has publicly made the case for Bitcoin as the world’s most advanced form of monetary technology, “continued release.” He previously served as director of market research at Unchained, a Bitcoin-focused financial service company. “
Investors for now welcome the news and send SMLR higher by 14% on Friday, even when Bitcoin has dipped back under $ 104,000, and most BTC-related shares deal with the red one.
Before today, however, it has been a tough trip for SMLR, which remains lower by 33% years to date and more than 50% discount on its 2025 high over $ 80. The sharp decline in the share price has left the company’s market value to or under the value of Bitcoin on its balance – and thus taken the table the opportunity to accrete to raise money for more BTC purchases through the sale of ordinary share.
The hiring of Burnett and Lofty BTC acquisition targets suggests that Semler is likely to become creative with capital collection plans, perhaps – in a similar way as Michael Saylor’s strategy – that caters to the preferred stock market.
