SOFI -MEAT ALTOMBERS: Major push in crypto

Sofi has plans to bring Crypto Services back to his clients after suspending these operations in 2023 so as not to prevent his efforts to become a regulated bank.

“We’re going to get into the Crypto business that we had to end,” Sofi CEO Anthony Noto said in an interview with CNBC. “We are entering the company with giving our members the opportunity to invest in cryptocurrency. We actually want to make a bigger, more comprehensive push in cryptocurrency, to include really providing crypto or blockchain capacities in each product area that we have.”

The technology company had offered clients access to more than 20 symbols back in 2023, but decided to stop its services as it was in the process of receiving a bank charter in the United States at a time when control over the digital asset industry was certainly unfriendly during the Biden administration.

Noto said that thanks to new guidance from Comptroller of the Currency, published in March and promised a reduced burden for banks dealing with the sector, the tech company could start offering crypto investment at the end of this year.

Sofi will also appear to use blockchain technology in all his big products over the next 24 months, he said, and the company could also offer crypto payments as well as lending against crypto assets.

“Our ambitions are as broad as for any other product we have, and we think we can utilize technology across lending and savings and expenses and investment and protection,” Noto said.

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