- Sonos Era 100 is now $ 199 / £ 199 / AU $ 319
- Sonos Ray is now $ 199 / £ 199 / AU $ 349
- Retailers can discount even more
If I was in charge of Sonos, my earworm would be black -eyed peas’ Where is the love? – Because since the Botched App update in 2024, there have been many cases of users injured and users are crying. But now the company has launched a new strategy to win Audio -Fans’ love: It is serious to cut the price of some of its key products.
Sonos has permanently reduced the price of two of its key speakers, Sonos Era 100 Smart Speaker and Sonos Ray Soundbar.
These are significant cuts: ERA 100 is down $ 50 from $ 249 to $ 199 (£ 199 / AU $ 319). And the beam is even more down from $ 279 to $ 199 (£ 199 / AU $ 349).
These are not the cheapest prices we have ever seen for these Sonos products. But this is a permanent price reduction, not a promotional discount or retail board leader.
Opinion: A Healthy Strategy for Sonos
There is no doubt that Sonos App Fiasco did a lot of damage to the brand. But Sonos has benefited from his promises to continue updating the app, and while it’s still running, the app is in much better form now.
The app problems appear to have cost Sonos a lot of sales as well as reputation, and the former loyal customers who have promised to ditch the brand completely may not come back. And that means Sonos has to persuade new people to buy into his ecosystem.
For years Sonos has placed itself as Apple of Audio, a Premium -Brand that offers a Premium experience on not not also Premium prices. The app problems have made it a much harder sale and until the app disaster is a distant memory – as it will eventually be; Who thinks of Apple’s “Antennagat” when considering an iPhone? – One of the best tools in Sonos’ toolbox is price.
Even before the app problems, we felt that these two products were a little overpriced. In our Sonos Era 100 review, we said the price pushed the “closer to advanced speakers” where there is an expectation of expertise. Similarly, we felt that Sonos Ray was “in the middle of the package of value”. At these newly reduced prices, both products are much more compelling.
