Sony’s next alpha camera gets rumor of launch date – and it may have an unusual evf feature


  • Rumor History Requirements 28 May Notice ‘Confirmed’
  • New launch will be an e-mount mirror-free camera, possibly with tilting EVF
  • Two camera models recently registered by Sony in China

Is Sony announcing a new camera? Or maybe even two? The evidence points in that way, although the details are extremely thin on the ground.

Sony Alpha Rumors has today updated a short news story and added ‘Confirmation’ that the company is revealing a new e-mount mirror-free camera on May 28, 2025. What the camera may be, the story hardly speculates it says it will not be a successor to the Sony A7 IV.

We have long suspected that a new Sony A7 model is on the way and the fact that the price of the current Sony A7 IV, which was released back in 2021, has recently fallen to detect low, strongly suggests that something is in the offers. So we still expect a new baseline frame model from Sony to be announced in year-just may not be as soon as May 28.

The Sony A7 IV is ripe for replacement – but there could be another camera that was announced until May 28. (Image Credit: Future)

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