‘Spending more on AI is not the same as creating value’: New study claims companies are ready to spend big on AI but are afraid to take the first step


  • AI investment remains a priority, even amid global turmoil
  • AI leaders feel comfortable managing risk and see greater AI value
  • “There is no agent future without trust” or governance

Three in four (74%) global executives plan to keep AI tools as a top priority for investment, even amid economic uncertainty, but new research from KPMG suggests that investment value alone is not enough to determine a successful ROI.

Currently, around two-thirds (64%) of organizations agree that AI has delivered meaningful business value, but three-quarters are concerned about data security and privacy as they still lack a fully rounded plan.

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