- Spotify held his annual Open House event in Stockholm, where the addressed user feedback for wrapped 2024
- The platform shared that the amount of negative user feedback it received was more than previous years, similar to inaccurate streaming data from Spotify’s side
- While we still have over 6 months until we’re wrapped up 2025, Spotify sheds light on its plans to improve this year’s music overview
If you are a Spotify user like myself, you definitely remember the Flop that was Spotify, wrapped up 2024, which received the most negative feedback than any of the platform’s music systems in previous years – and I remained far from quiet.
Spotify packed with inaccurate listening data paired with a lack of creativity in his graphics, Spotify wrapped 2024 was an epic failure, and now Spotify herself admits it got it all wrong.
Last week, Spotify hosted his annual Open House event in Stockholm and invited journalists to ask questions about its platform growth plans. Between questions about AI features and Spotify HiFi, the platform was asked how it plans to intensify its game with its annual wrapped music holes – and CPO Gustav Söderström took the reins.
“If you look at the numbers, it was the biggest wrapped we’ve ever had” Söderström answered and added “but there was more negative feedback than we’ve seen before”. This negative feedback from users was largely in response to wrapped false listening data: Users reported that wrapped showed them artists they had not streamed at all in 2024.
Now that we are almost halfway through 2025, this year’s wrapped is already on a lot of music fans’ minds that, like me, wonder which artists and songs will appear and whether the data will be accurate this time. It may seem far away from now, but Spotify is already “working hard to produce (wrapped) the best it has ever been”.
What’s in store for Spotify wrapped 2025?
At his Open House event, Spotify’s representatives did not go into detail about what new measures Spotify would be adapted to improving this year’s music department, but judging by its recognition of users’ negative feedback, we can assume that there will be a change in how Spotify presents your streaming data.
Söderström also addressed user feedback, which compared wrapped 2024 with the successes of previous years, sharing “I think people just wanted something newer, something that wasn’t there the year before. There were also some feedback, like some of the things people loved from years before were not there”.
This makes me think that Spotify wrapped 2025 probably gets a new look with some (hopefully) more innovative graphics, but the possibility that features from Wrapped’s past can return is also on the table. I ask for the return of the Sound Town feature of 2023, which grouped listeners in “cities” based on their own listening habits.
