Created by Peaky blinders Showrunner Steven Knight, the new Netflix series House of Guinness will hit the streamer on September 25 .. When we go back to the 1860s, the eight episode series will follow the high -powered and dissolved family behind the stout that is on the tip.
“It is the extraordinary story of a family that happens to be the inherits of the biggest brewery in the world. They are young and are tasked with taking on this incredibly successful brand,” Knight told Tudum. “The first priority is: Don’t turn it up. And the second priority is to make Guinness even bigger.”
Certainly House of Guinness is the perfect antidote while we wait for Peaky blinders film The immortal manwhich still does not have a release date. But now we have some first-look images (you can catch up on these below), my biggest fear is confirmed: You just can’t repeat the same cruel Peaky blinders Vibber when you move to Netflix.
Remember how we all were up in weapons, then Black mirror Made the shift from channel 4? The show in question gets a completely different personality, and it’s just the nature of the animal when it comes to having a global audience on one of the best streaming services in the world. So if you go in House of Guinness expect Peaky blinders (or something similar SuccessionAs early comparisons suggest), I think you would be a fool … I would bet on my life savings on the final product that looks much more like a Mike Flanagan -Knockoff.
Mark my words, House of Guinness will look more like a Mike Flanagan -Hit than a Steven Knight Show
See first at Louis Partridge, Anthony Boyle, Emily Fairn, Danielle Galligan, Fionn O’Shea and James Norton in ‘House of Guinness.’ The Success-Esque ‘series follows the world-famous Guinness family after Patriarch Benjamin Guinness. pic.twitter.com/rhoCrlhrc5August 18, 2025
Let me explain. Flanagan has its masterful paws everywhere content on Netflix, from Midnight mass and Haunting by Hill House to the newer one The haunting of lead manor and Autumn of House of usher. He’s ready to ride out in the sunset with Amazon’s Prime video to make a Carrie TV show adaptation, leaving a tasty Flanagan-shaped hole in Netflix’s annual slate. You may think this is a pretty tough roof for both Flanagan and Knight, but I think the proof is already in Netflix’s Cookie-Cutter pudding.
Every time you’ve seen even one of the shows I’ve listed above, you probably haven’t seen any visual styling that makes you think ‘This is definitely a Mike Flanagan series’ but makes you think ‘this looks a little netflix-y’. If I’m right then you’ve answered my argument to me. Although Flanagan has made his Netflix projects into its own in other ways, the streamer ultimately ensures that its content looks uniform, regardless of genre. Whatever you see, if it’s an original, you can bet your bottom dollar that it looks a bit … Samey.
Add the corsets and Victorian Vibber from House of GuinnessAnd you have something similar to most other Gothic period dramas that are already on the platform. It’s a quality that is so difficult to describe that you can’t really verbalize it, or put your finger on what makes Netflix original concepts so different. But if I showed you any of the 11 preview images without telling you where they came from, you would probably guess correctly without any clues.
All that said i still think House of Guinness becomes a huge success for Netflix next month, but we have to see it in itself. Comparisons to shows that came before are never useful because they never come to exactly modeling the ideas that have come before. Completely, right. Three cheer for unique bingeable content, people!
