- Sales of Cybertruck have consistently underpinned original forecasts
- Media has placed it among the largest cars for decades
- Tesla could plan a minor electrical pickup to soften blows
Tesla initially predicted that it would sell about 250,000 cyber trucks each year, with Elon Musk continued to state that the number could rise to 500,000. Reality has been much harder, with only 20,000 angle, electric trucks sold every year.
There are so many reasons why the vehicle has proven to be a commercial misfire, ranging from Musk’s commitment to politics to countless building quality and recall problems that cyber truck has suffered. Not to mention the fact that it looks like it does.
However, Business Insider reports that Teslas VP for Vehicle Technology, Lars Moravy, discussed the opportunity to develop a minor pick -up during a recent conversation. “We definitely have churning in the design study about what we had to do to serve this need,” he revealed.
It is not 100 percent clear whether Moravy is talking about a smaller version of Cybertruck, or a more practical, brand new little pick-up, which is likely to answer the recent launch of Slate Auto-the Amazon-supported company founded by Jeff Bezos.
After all, the design of the original cyber truck would completely rip the design and change most of its defining features that would effectively be the absorption of the fact that Musk was wrong all the time – something that is very unlikely that will happen.
Secondly, Moravy also mentions the smaller pickup in the same breath as Robotaxi, suggesting that goods and objects must be autonomously drawn around as much as people.
A pickup to the people
Tesla has rested on her laurels of late, stopped a number of potential new vehicle lunch that could add additional revenue streams and dig the business out of a hole.
A more affordable, $ 25,000 Tesla was hyped as the next great hope, while the long -diluted roadster has been kicked around for so long, many of the original investors have lost all confidence and interest in the project.
If a smaller Tesla pickup is to be a success, it must do all the things that cybertruck can not be more affordable and practical to use for everyday tasks rather than a flashy lifestyle extension.
The pick-up truck market is huge in North America, but it also grows rapidly in Asia and the Pacific and the BRICS countries. Research from the Imarc Group suggests that the market with range $ 260 billion in 2033.
The simple fact is that many individuals, families and businesses use the utilitarian vehicle for both business and joy. So, first, Tesla’s smaller pickup should be able to perform, draw greater loads and prove reliable over rough soil. The almost invincible Toyota Hilux is testimony to this philosophy.
Secondly, it must also be effective and offer the kind of practical reach that can handle daily travel and charge quickly when the larger road trips are required. Forget about outrageous battery packs, 800V electric architecture and quick charging should take care of the larger trips.
While technology has always been part of Tesla’s DNA, it is nowhere near so important here.
Utilizing the company’s excellent infotainment system and trouble -free charging experience will prove a huge selling point, but the company doesn’t really have to worry about passenger screens, flashy light screens and other such trivial trickery. At the end of the day a pick-up is a workhorse. Leave the lifestyle things to Rivian and keep costs down.
Finally, Tesla has to bury the ego and start making cars for the people again. It has to convince the public that an electric pick-up truck is a solid investment, displacing range and EV anxiety in the same way as it almost converted a large part of the car purchase community to electric with Model S back in 2012.
