- Tesla has revealed ‘Standard’ versions of Model 3 and Model Y
- Many features have been removed to reduce costs
- The company hopes that value propentions will help increase sales
Tesla released a series of social media -teaser videos earlier this week, suggesting that the world would soon be treated for affordable new models -and now they have arrived.
However, instead of presenting the highly hyped $ 25,000 ‘Model 2’ or a brand new budget proposal, Tesla has done what a large number of the Internet predicted and removed features away from best-selling vehicles in its current line-up to drive the award down.
Both the latest Model 3 and Model Y now come in a ‘standard’ configuration in the US, which will start the range with a base price of $ 36,990 (which converts to approximately £ 27,500 / AU $ 56,000 and $ 39,990 (approximately £ 30,000 / AU $ 60,000).
These cheaper, rear -wheel -drive options are now under ‘Premium’ and ‘Performance’ Trim variants, but customers have to put up with a big compromise to save a few dollars.
On the outside, Tesla has removed the recently introduced light beam in full width, both front and rear, while smaller 18-inch wheels with a very basic design and simplified bumpers make both model 3 and model Y look more homogeneous than ever.
Almost every conceivable Tesla highlight has been removed or downgraded somehow with things such as ambient lighting, leather seats, passenger entertainment screens and electrically adjustable seats and HVAC valves thrown into the Recycle Bin.
The audio system has been downgraded, so it has fewer speakers, FM/AM radio has gone, and the HEPA filter and Tesla’s rather silly ‘Biowapon Defense Mode’ have also disappeared, leaving residents with allergies that are potentially open to massive sneezes of summer.
Everything with an extra electric motor, such as power -controlled wing mirrors and rear passenger seats, has been traded for manual adjustment, and even the suspension has been downgraded to basic passive shock absorbers.
It is a very simple package that also offers less impressive performance figures and a reduced estimated range in both Model 3 and Model Y thanks to a smaller battery pack, by bothing an EPA-ES-ES-ESE-EN 321 MILES-NED with about 40 models in RWD premium variants.
Tesla says it has removed a physical key (or an NFC card, in this case), leaving to lock and lock the car down to a smartphone.
There are still some electronic luxury conditions, with the triple system with real-time supercharger rapidity, remote climate control, guard mode, dog function and an abundance of screen-based games and entertainment all still existing.
Analysis: Not the century
Tesla hopes that the standard versions of its two most popular cars will help flutter sales of sales, but currently claims that these cheaper models will only be available to customers in the US for now.
It comes at a time when the US Federal EV tax credit is being cut, which generally makes electric vehicles more expensive for everyone. But the default models are actually now more Expensive than the previous cars at the basic level due to this fact – despite the huge reduction in premium functions.
In short, North American customers get a bum agreement.
There are industrial insiders who believe that this is simply a smart price trick from Tesla, with basic models that only serve to convince customers to stand out with the extra cash to ‘unlock’ the added features that once came by default.
Although it is nothing new in the automotive industry to remove the cost of reducing costs in the automotive industry, the biggest problem here is the biggest step back in the overall finish that standard customers will have to do as I felt the recent facelift of Model 3 and Model Y corrected some of Tesla’s previous shortcomings.
The idea of basic suspension systems and a panoramic glass roof that has randomly been covered by a fabric lining (see standard model Y for reference) gives me flashbacks of Tesla’s ‘Manufacturing Hell’ era, where it was bad aftercare cars in a provisional tent in the parking lot.
The company is clearly far beyond this step now, but its stagnation with releasing brand new models and exciting innovations makes it feel like a company that has run out of ideas. Cybertruck was its latest ‘game-changing’ product, but it has not changed anything and is on its way to becoming a floppy at all times.
Plus, the optics of removing its most technologically advanced cars in the pursuit of passing on some savings to the customer feels contrary to a company that is (or was once) on the bleeding edge.
There is no word about whether the standard Model 3 and Model Y will do so beyond us coasts, but even with the proposed discounting, Tesla will fight to match the value proposals now offered by the established EV sector and new Chinese brands in Europe and beyond.
Such as BYD, Xpeng and Jaecoo or Omoda can easily match Musk on pricing, but offers any conceivable gadget, Gizmo and Nicety Going, making the decision to choose an increasingly backward-facing Tesla vehicle even more difficult.
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