- Adobe adds new AI tools to express
- Pushed toward video continues
- Clip Maker will save creators so much time
Adobe has revealed a stream of new additions to Adobe Express, which in my opinion makes it a clear go-to app in Markets and Creator’s Arsenal.
There have been plenty of updates to Adobe Stalwarts Photoshop, Premiere Pro and Illustrator, added more Firefly AI than you know what to do with (see our Round-Up of the 5 largest new Photoshop, Firefly and Premiere Pro Tools announced on Adobe Max London 2025)
But Adobe Express has also received some extra love this year – and a number of new AI tools. At this year’s Adobe Max London, I had the opportunity to check a demo for some of these – and I’m really starting to see the growth here from its original role as a simple online designer, not a million miles away from Canva, to a new focus on both design and movement. It looks like we will need to update our Adobe Express review after all this.
What is new in Adobe Express?
On the new tools, Govind Balakrishnan, SVP and General Manager, Adobe Express, said: “We are happy to introduce new AI-driven video and animation features to make it even easier for people to stand out and break through with their brands.”
Here are the prominent additions that come to express.
1. Surround Videos in Long Form to Card -shaped Content
This is my favorite new addition in Express. You can now cut back long videos with pretty much click on a button with clip maker. This update will be a serious time -saving if you create content in long form for platforms like YouTube, or you run webinars and presentations, and want to split it up to wheels, tiktok or shorts. During my demo, I saw an hour long video cut into about ten minutes of chunks that can be further edited.
2. Create new AI images based on existing
Generate similar allows you to choose existing images and with a little encouragement create new images that maintain the same look and feeling. It worked very well under my demo, where a heavily stylized image of a rose was used as a starting point, and with the help of Firefly a similar image of a tulip was generated. Color, style and framing completed, as if the work was of a single ‘artist’. Not a game elaborate in any way, but it will help users stay on-brand and quickly create a library with images that sit well together.
3. Transform still images into conspicuous animations
Adobe Express’s bread and butter is simple graphic design, but this is a really nice addition. You can now animate sections of a static image – for example, adding glittering stars, getting your text pop in or letting objects twist on the screen. I did not find it as high-powered as you see in more advanced Adobe apps, but if you are looking for more engaging content for your social platforms, this is a nice touch. For more image tools – although I didn’t get a chance to see them in action – you now have access to more than 30 new filters driven by Photoshop just inside Express.
4. More AI -Videoreneration
You can’t go ten seconds without AI inserting itself into the workflow, but I think these will be welcomed by most users. You can now generate commercially secure videos in Express. I was told that all the backgrounds and B -roll seen in the demo were created this way – and they looked pretty good for me.
5. Improve sound with improvement
If you are using other creative cloud apps, you may be familiar with improving speech – it’s already part of Adobe Premiere Pro and Adobe Podcast. Effectively uses this tool AI (of course) to clean the sounds. So if you record in an echo-y room or there is a little too much background requirements in the office, this tool will stripe unwanted sound and standardize noise levels.
6. Better, faster caption
Another new tool is automatic caption. Now there is nothing new about this tool – but it is new to express, and I found that this one was pretty fast. On top of this, users now have more control over how these captions appear. Useful if you have fire dyes and styles you want to apply.
7. Record yourself and add it to the canvas
I didn’t expect this, but you can now self -record videos and add them to Express. According to Adobe, this is built for “tutorials, video podcasts, wheels and more.” In the demo I liked how to place the video anywhere on the canvas and change the size of fit your needs. You will find these types of webcam recording tools in the best screen recording software, but this seems like a trouble-free way to mix self-recorded videos for existing designs.
