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Former NFL -Star Shawne Merriman is no stranger to bringing innovation to light out Xtreme fights in the hope of standing out from other organizations in the United States
On Saturday, Merriman is ready to introduce a “game election” to the world of mixed martial arts and martial arts. He told Pakinomist Digital that fans watching Lights Out Xtreme Fighting 27 On Lights Out Sports TV will see another way ads appear.
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Shawne Merriman talked to Pakinomist Digital about new innovative events at Lights Out Xtreme Fighting. (Robert Hanashiro, USAT, USA Today via Imagn Content Services, LLC)
“We make our first commercial use of AI -Virtual Sponsoring,” Merriman said. “People who look at home on Lights Out Sports TV will watch ads change any match. This is something we’ve been working on for a long time. We’ve been working behind the scenes for six months and now we bring it to commercial use.
“Now companies can sponsor matches per minute. They buy time for less cost. And everyone will be able to see it for the first time. I’m really, really excited about it because this becomes a game election in martial arts and everyone gets a chance to see it for the first time live.”
Merriman said Lights Out Xtreme Fighting collaborated with PTF Lab to help integrate the new idea of ads into the matches.
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Rapper Snoop Dogg (left) with Shawne Merriman under the Colorado State Rams game against Miami (OH) Redhawks in Snoop Dogg Arizona Bowl at Arizona Stadium on December 28, 2024. (Mark J. Refilas/Imag images)
“There are a lot of regional campaigns fighting right now, and we are one of those who are extremely successful because we figured out ways to bring incremental revenue without having to raise a lot of capital,” Merriman explained. “So we are very lean as a company.
“I got a good staff, and then I’ve always thought outside the box when it comes to growth – and that’s it.”
Lights Out Xtreme Fighting 27 takes place in Thunder Studios in Long Beach, California. The match begins at. 17 local time.
Lights Out Xtreme Fighting 27 will take place on September 20, 2025. (Lights Out Xtreme Fighting)
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