- Netflix has quietly announced another price increase across all of its tiers
- So far, it appears that only US customers have been affected
- Outraged users have canceled or are threatening to cancel their subscriptions
It’s happening again, Netflix fans. The world’s biggest streaming service has quietly announced another price hike – and, shocking no one, furious fans have strongly criticized the move.
First spotted by Android Authority yesterday (March 26), the plans and pricing section of Netflix’s Help Center site has been updated to confirm that the price of all three tiers has increased.
Right now only US users are affected, so subscribers in the UK, Australia and all other countries where Netflix is available and is immune (at least for now). Nevertheless, US customers make up a significant portion of Netflix’s global user base, so many states will be hit hard by the now annual price increase.
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If you’re based in the US, here’s how much you’ll now pay each month for your Netflix subscription:
- Standard with ads – $8.99 (was $7.99)
- Standard (ad-free) – $19.99 (was $17.99)
- Premium (ad-free) – $26.99 (was $24.99)
That’s not all either. Netflix’s Extra Member feature, which allows you to add someone – who doesn’t live in the same household – to your account so they can also stream its vast library of content for an extra monthly fee has also increased. Now it will cost you (or rather them) $9.99 per month instead of $7.99 every 30 days.
It’s unclear if the price increase went into effect on March 26, or if Netflix simply updated this page before officially announcing it. I’ve reached out to the streamer for comment and will update this article if I hear back.
How have Netflix users in the US reacted to the latest price increase?
Netflix just collected a $2.8 billion check for NOT buying Warner Bros. A month later they raised your subscription price. Netflix’s ad-supported plan was built in 2022 as a safety net. As prices crept up and subscribers considered cancelling, Netflix offered them a cheaper… https://t.co/CKitWovUgcMarch 26, 2026
To say “not good” would be an understatement. In fact, threads on forums like r/Netflix and ResetEra are filled with comments from disbelieving Netflix users about the price increase. Meanwhile, social media users have also slammed the entertainment giant over the move.
There is also good reason for the anger to flow out. As X/Twitter user Anish Moonka points out in the post above, the original idea for Netflix’s ad-supported tier was to provide a money-saving alternative to anyone who couldn’t afford one of its ad-free plans.
Arguably, that’s still the case at less than half the price of its cheapest ad-free experience.
But in 2015, you could watch Netflix without ads for the same price you now pay for an ad-supported subscription. With ads occasionally interrupting the movies, series and documentaries you watch on the world’s best streaming service, your viewing experience is worse today than it was over a decade ago.
Add to that the fact that ads generate billions of dollars in revenue for Netflix and the fact that increased costs are still being passed on to consumers is annoying.
Then there is the incredibly tone-deaf timing of this price increase. In a move that shocked the industry last December, Netflix announced it had entered into an $82.7 billion deal to buy Warner Bros. But just two months later, Netflix pulled out of the race for Warner Bros. after their bid was trumped by Paramount Skydance’s $111 billion offer.
As part of the recently announced Paramount-Warner deal, a break-up fee of $2.8 billion was paid. USD to Netflix – by Paramount, not Warner – due to the latter terminating its original pact with Netflix. Just a month after seeing its profit margins take a big bump from that multibillion-dollar termination fee, however, Netflix is charging stateside consumers even more for the privilege of using its service, so you can see why people are upset.
It’s only a matter of time before non-US users will be forced to pay more as well. In February 2025, UK fans saw price increases across the board less than a month after users in the US, Canada, Argentina and Portugal did (according to the BBC). So don’t be surprised if the price of Netflix goes up where you live in the coming weeks and months.
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