- Sony was the big winner in terms of sales this Black Friday
- The PS5 outsold both the Nintendo Switch 2 and Xbox systems thanks to strong discounts
- The Xbox consoles were even beaten by an obscure family game console
If you’ve been keeping an eye on the console deals this Black Friday, it probably comes as no surprise that the PlayStation 5 was the best-selling console for the US and UK sales event.
According to data from Circana, the PS5 accounted for 47% of console sales in the US – that’s almost double the share of the Nintendo Switch 2 (which sat at 23%) and over four times that of the Xbox (just 10%).
In short, the period was a big win for Sony and a disastrous show for Microsoft. Even an obscure system called the Nex Playground was more popular than the Xbox Series X and Series S, accounting for 14% of sales.
Designed for families, the Nex Playground is a cube-shaped device billed as an “active playground” rather than a traditional gaming console. It costs $249.99 and comes with five games out of the box included Fruit ninja.
Players control the Nex Playground via motion controls, captured by a front-facing camera.
It was a similar story in the UK, where GSD reports that the PS5 had a 62% market share for the week. The Nintendo Switch 2 came in at 23%, while the Xbox systems only accounted for 10% of sales.
The reasons for this seem simple: the PS5 received by far the best discounts in both regions for Black Friday. Discounted bundles made it a very tempting option in the US, and the PS5 Slim Digital Edition dropped to an incredible record low price in the UK.
The Nintendo Switch 2 also received a few discounts, although they were much more restrained – not surprising given the console’s recent release.
By contrast, it was nearly impossible to find savings on the Xbox systems, presumably pushing consumers toward the alternatives offered by Sony and Nintendo.
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