The world’s largest camera store reveals its surprise best-selling cameras and lenses for 2025 – and it was a great year for compact cameras and zoom lenses

• Yodobashi Camera has shared its best-selling cameras and lenses for 2025
• The shortlists are dominated by compact cameras and zoom lenses
• Fujifilm’s X100VI still tops the camera charts, two years after its release

I had the opportunity to take a look inside Yodobashi Camera, Japan’s – and indeed the world’s – largest camera store, and it was a memorable experience for someone like me, packed as it is with isle after isle of new and old camera equipment.

I visited Yodobashi Camera while in Tokyo for the launch of the Fujifilm X100VI, which was the most pre-ordered camera in history at its announcement and tops our list of the best compact cameras. Two years later, it’s still a fan favorite according to Yodobashi, who recently revealed his best-selling cameras for 2025, with the X100VI topping the list.

The retailer’s list of best-selling cameras reveals a surprising trend: compact cameras are included. Eighteen of the 20 cameras on the list are compacts, and the other two entries were two different bundles of the same Sony vlogging camera, the Sony ZV-1 II (this E-mount mirrorless camera is actually smaller than some of the compacts on the list).