- Apple has attacked the EU -Love in a new press briefing
- AirPods Live Translation is the latest feature that does not appear in the EU
- The EU is “Harmful Privacy and Security,” says Apple
After many years of regulatory control from the EU -involving large fines, alternative app stores and much more -Apple managers have spoken about the pressure of European bureaucracy, claiming users are denied the “magical, innovative experience” offered by the Apple Ecosystem.
“[EU regulators] Want to remove the magic away – to have a close integrated experience that Apple delivers – and makes us like the other guys, “said Apple Director Greg Joswiak in a press briefing according to the BBC.
The comments are coming as Apple launches Apple AirPods Pro 3 along with a new live translation feature for pipe language translations right into your ears. The feature will not be available in Europe because Apple will need to put extra work to get it to work with other devices besides AirPods and iPhones.
This interoperability is the key to the EU’s ongoing requirements, and an important part of the Digital Markets Act (DMA), which came into force in 2022. The EU sees a closed ecosystem as bad for consumers – part of the reason why the Apple In order was initially blocked for those in the EU countries – while Apple promotes it as an advantage.
‘Undermining Innovation’
“The Bureaucrats in Brussels” are “creating a worse experience for their citizens – our users,” Joswiak said. “They undermine innovation, they violate our intellectual property, and they damage privacy and security.”
By opening its platforms for third-party hardware and software-through app-sidloading, for example, Apple is that it should weaken the security and impair the quality of the experience that comes with an Apple-Kun setup.
“[EU rules] Is a good thing for consumers because it means you actually have choices over which device you want to use and you can get them to talk to each other, essentially, “Sébastien Mortias said, from European Consumer Attorney General Beuc, BBC.
It is a debate that will be unlikely to end at any time soon, and Apple is not the only company affected. The EU continues to push for the power to decrypt private messages in apps such as WhatsApp and Signal, as it says, will benefit the law enforcement – though for many tech organizations are safe and private encryption for users a must.
