- Tim Cook teases ‘a big week ahead’ in a post on X
- Apple has already confirmed an experience happening on March 4th
- Cook notes that the news will start on Monday, March 2
Ahead of Apple’s confirmed March 4, 2026 experience — which invited media, creators and guests, including TechRadar — CEO Tim Cook teases “a big week ahead.”
It’s something of a tease, and Cook goes further in a post on X (formerly Twitter), writing: “It all starts Monday morning!” This suggests that we could see multiple days of announcements leading up to the March 4 experience rather than a single event. That’s likely to be where Apple showcases the full new lineup, rumored to include new iPads, a follow-up to the iPhone 16e, and several new Macs.
The latter is expected to take center stage, potentially headlined by the long-rumored low-cost MacBook, and the attached video teaser that Cook shared certainly seems to support that theory. Here is the full post from Tim Cook on X.
A big week ahead. It all starts on Monday morning! #AppleLaunch pic.twitter.com/PQ9gM2Gl2r26 February 2026
It is also not the first time that Cook has teased products and news on X. In 2025, he teased both the arrival of the iPhone 16e and new iPads and MacBooks by saying that something was “in the air”.
This time around, rumors of a new entry-level iPad and iPad Air, a successor to the iPhone 16e, and several new Macs have circulated. The attached video shows a hand playing with a shape to form an Apple logo in the same silver color that many Apple products come in, including Macs.
I mean, it’s hard not to see the surface as the back of a top lid on a MacBook Air or Pro, as well as the top of a Mac mini or Mac Studio. While you could also say that the hand playing with the logo elements to make the final shape suggests gesture, I don’t think that’s the focus here…at least not yet.
Leading the rumor pack is the alleged arrival of the low-cost MacBook. This long-rumored device would represent a new entry into the all-in-one portable Mac family, and at a significantly lower price. It’ll likely come in at $699 with a similar shape, hopefully paired with a much more colorful build, and rather than an M-series processor, it’ll use an A-series chip that can still run macOS, and probably quite well.
Adding to the rumored fun color options for this low-cost MacBook is the fact that press invites for the March 4, 2026 event feature Apple logos in multiple colors – yellow, blue and light green. In addition to a low-cost MacBook, Apple is likely to use next week to roll out the M5 Pro and M5 Max chips for the 14-inch and 16-inch MacBook Pro.
For the iPad, we expect a fairly similar update to what the entry-level iPad and iPad Air received in early 2025. It would be a processor upgrade for both: the iPad Air would get the M4 chip – with even more performance in a stunning build – and the new base iPad, which would be the 12th generation, would get an A18 chip. That would speed things up from the A16 chip and also enable Apple Intelligence support.
Finally, we’re pretty sure, based on reports and rumors — and timing — that the iPhone 17e is coming next week. This mid-range iPhone would succeed the iPhone 16e and likely keep the same overall build but speed things up with the A19 processor. The same chip powers the iPhone 17 and should offer a fast experience, even if it’s a slightly less powerful variant – think losing a core or two.
Of course, there’s always a chance we could see something else revealed, and Tim Cook is teasing that it’s going to be a big week. Could this mean we’re seeing a next generation Studio Display? Or potentially upgrades to MacBook Air, Mac mini or Mac Studio? Time will surely tell, and we only have a few days until Monday, March 2, 2026, when TechRadar will report on it all, along with our expert analysis. Let us know in the comments below what you’re most excited to see.
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