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Legendary NFL quarterback Tom Brady’s CardVault store in New York City was robbed of nearly $10,000 worth of trading cards last month.
The NYPD is asking for the public’s help in identifying a person wanted in connection with a major incident that occurred at Tom Brady’s CardVault in SoHo on Oct. 20 shortly before 8 p.m.
Authorities say the suspect attempted to use a credit card to pay for merchandise, but when the transaction was declined, video surveillance showed the suspect began entering manual prompts into the contactless payment terminal without the employee’s knowledge to bypass the declined transaction.
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Tom Brady attends the opening of CardVault by Tom Brady SoHo on October 7, 2025 in New York City. (Kirill Bichutsky/Getty Images)
The suspect then left the store with approximately $9,710 worth of baseball and Pokémon cards.
“The wanted individual is described as a male with a medium complexion. He was last seen wearing a black baseball cap, black hoodie, black shorts, white socks, white sneakers and carrying a multi-colored bag,” the NYPD told Pakinomist Digital.
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Authorities are imploring anyone with potential information about the incident to contact the NYPD’s Crime Stoppers hotline.
Brady was on hand last month to cut the ribbon on the new SoHo location with business partner Chris Costa.
The NYPD is asking for the public’s help in identifying a male suspect who stole nearly $10,000 worth of trading cards from Tom Brady’s CardVault location in NYC. (NYPD)
“We’re seeing a lot of customers find interest in our individual cards or single cards,” Costa told PIX11. “I think Pokémon in general is just a very popular category across a very broad demographic.”
Costa added that there is a way to track cards when they leave the store because “they are unique or serialized.”
CardVault has its own team dedicated to loss prevention that works with the NYPD.
The NYPD is asking for the public’s help in identifying a male suspect who stole nearly $10,000 worth of trading cards from Tom Brady’s CardVault location in NYC. (NYPD)
CardVault has several locations across the country, including Dallas, East Hampton, Chicago and Boston.
