Murree and the northern areas experience an increase in tourism such as heavy snowfall blankets the upper parts of Pakistan.

According to Pakistan Tourism Development Corporation (PTDC) officials, the snowfall has attracted thousands of visitors who are eager to enjoy the picturesque winter landscapes, with popular destinations such as Murree Mall Road, Jhiga Gali, Ayubia, Kashmir Point and Ghora Gali, Swat, Malam Jabba, Witnesses of a significant impact.

Local authorities have deployed additional staff, including traffic police and administrative staff, to manage the increase in visitors. Murree Chief Traffic Officer emphasized the need for security and advised tourists to arrive at well -equipped four -wheeled vehicles and to avoid parking on the main roads. “Our traffic staff have helped vehicles struggling with smooth conditions, and I praise them for their diligent work in such extreme weather.”

In addition to Murree, the enchanting valleys in Kalam, Bahrain and Malam Jabba in SWAT have also seen a significant increase in tourist activity. Families from Central Punjab and over Khyber Pakhtunkhwa flow to these scenic places to enjoy the snowfall and participate in winter sports. The cold temperatures have increased the winter atmosphere, causing visitors to gather as they explore the amazing surroundings.

Naveed, a government officer from Islamabad, expressed his enthusiasm for the region’s unique offering, “SWAT’s combination of snowfall, trout fishing and winter sports is unmatched in Pakistan.” His emotions reflect a growing appreciation of the different experiences available to visitors, from skiing in Malam Jabba to fishing in the pristine water in the Swat River. The Swat region is gathering attention not only for its natural beauty, but also for its rich cultural heritage and hosts archaeological treasures that attract history enthusiasts.

The Saidu Sharif Museum and the old Buddhist places highlight the historical significance of the valley and draw visitors from all over the world. To facilitate this increase in tourism, the relevant tourist departments implement various projects aimed at improving the infrastructure and promoting new tourist places, with an emphasis on environmental protection. Upcoming events include a winter gala and sports rafting competitions along the Swat River, aiming to further increase local tourism.

The authorities are aware of the challenges presented by snow -covered roads and work extensively to ensure access is restored. Emergency Operation Center remains operational, with Pakistan Disaster Management Authority coordinating the efforts to clear blocked routes. As winter progresses and temperatures continue to fall, Northern Pakistan is ready to offer unforgettable experiences for both adventure seekers and nature lovers, strengthening its status as a first -class winter tourism.