- Apple sets to launch a new digitized system for easy cooperation with partners
- Apple Partners are being trained to become confidence in advisers
- Apple Partners hail new program as a game election
Apple sets its sights on small and medium -sized businesses (SMBS) and companies that want to invest in technology as the best business macs as its next big income stream.
Reprots from CRN suggest that Apple is ready to launch a renewed partner program designed to strengthen its presence in business with a renewed focus on selling multiple devices through its channel.
The strategic step comes as the company seeks to utilize its growing installation base of devices reaching a record height of 2.3 billion products worldwide by the end of 2024.
A new era for Apple’s partner ecosystem?
In the autumn of 2025, the partner program introduces new ways for dealers and service providers to collaborate with Apple claiming that this program is tailored to meet the needs of business, SMB and education sectors offering four different partner categories.
The Apple Business Partner category is targeted with dealers with a product-heavy model, while the Apple Premium Business Partner category is designed for partners with a strong service-headed approach.
In addition, Apple Premium Education focuses the partner category on providing the best laptops to students in K-12 and higher education institutions, while Apple Consultant’s Network now has Apple Technical Partner and Apple Premium Technical Partner designations that focus on customer support and advisory services .
Apple hopes this segmentation will ensure that companies and educational organizations can find the solutions tailored to their unique needs across the selection of Mac Desktops and laptops.
To support its partners, the company has introduced the Apple Professional Academy, an online training platform that offers self -paced videos, skills training and technical resources.
The initiative aims to equip partners with the tools they need to become trusted advisers on the Apple platform. The company has also rolled out a partner discovery tool that allows customers to easily find solution providers based on their capabilities, reviews and contact information.
One of Apple’s long -time partners, TD Synnex, earning about $ 7 billion from working with Apple in 2024, is particularly excited about the new program.
“As a long -time Apple partner, we are excited about the new Apple Partner Network,” TD Synnex’s president of North America Reyna Thompson said in a statement.
“We believe that this program, supported by our creative financing, installation support and trade-in services, will allow partners to create growth and improve the capabilities to deliver unique value.”
Apple also plans to grow its partners through a new digitized partner Gateway, which allows partners to directly engage in Apple, access business planning tools and utilize sales and marketing resources.
Apple’s PC lineup, including its MACs, remains a significant revenue driver who generates $ 8.9 billion in sales last quarter, an increase of 16% over the year.
The company’s installed base of MACs has also reached a highlight at all times of double -digit growth in upgrades and new customers. In the United States, customer satisfaction with MACs stands at an impressive 94%.
“This incredible performance was broad -based with double -digit growth in each geographical segment,” said Kevan Parekh, Apple’s senior vice president and CFO.
“With our latest progress in Apple Silicon and our fastest neural engine is ever able to take advantage of AI and Mac’s full capabilities,” he added.
