- Trust in data processing is declining over almost all sectors, report finds
- Thales says younger consumers are less likely to trust organizations
- 96% of consumers do not trust on social media companies with their data
2025 has seen a “universal decrease in confidence in digital services” in comparison with this time last year, new research has claimed
Of the 14,000 consumers examined in Thales 2025 Digital Trust Index report, banking was the leading industry named with regard to who consumers trust the most when sharing their personal information- though only a 44% degree of approval.
Close to the back, the government and the health care system with 41% and 40% respectively, an interesting finding considering millions of users have been affected by data violations in the health industry in recent months.
Concerns for privacy
Past the top three, the results are much more about. Insurance companies rank fourth, with only a 24% approval rate – and at the bottom of the scale, social media and news media organizations have only a 4% and 3% assessment – which means users overwhelming lack confidence in their data security in these sectors.
This represents a decrease, year to year for any industry except government organizations, and worryingly, there is a significant difference in how older and younger consumers feel, with 51% of over 55s expressing confidence but only 32% of Gen Z consumers feel the same.
Other recent research, which exists over 70% of sites, shares your personal data with third parties, even if you do not accept, so when you are paired with the seemingly constant data violations, it may not be too much of a surprise that consumer confidence slides.
“Global confidence in digital services is, at best, declining or remaining stagnant, even among highly regulated industries,” said Sebastien Cano, senior vice president, cyber security products at Thales.
“An area that does not remain stagnant is the panty landscape. Consumers are more aware than ever before of online threats, and the consequences of their data that fall into the wrong hands. As cyber threats develop, consumer skepticism and brands have to continuously adapt their security measures to stay ahead and rebuild the confidence.”
