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Country music singer Brantley Gilbert was tapped to perform at Turning Point USA’s “All-American Halftime Show” on Sunday to counter Bad Bunny’s performance at the Super Bowl.
Gilbert will be one of four performers at the Turning Point USA event. Kid Rock is the headliner along with Lee Brice and Gabby Barrett.
Gilbert has been performing professionally since 2007 and released her debut album in 2009.
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Brantley Gilbert performs for fans before the start of the NASCAR Toyota – Save Mart 350 race at Sonoma Raceway on June 12, 2022. (Stan Szeto/USA Today Sports)
He may not be a household name to some Americans and soccer fans. He addressed those who asked who he is and why he is performing at the event.
“I’m a songwriter who grew up and still lives in Jackson County, Georgia, whose goal in the music business was to sell out the local theater a few miles from my house and somehow make a living writing songs,” he said in a statement.
“I’m a recovering addict with the history of all the bad choices that come with it. I’m not proud of those choices, but I’m proud of the choice I’ve made to live in a different direction.
“I share my story through my music in hopes that it can help and inspire others in their darkest hour. I am a Christian and I love our country despite its flaws. I have dedicated part of my life to the men and women who fight for it and the families of those who gave their lives for it. Above all, I am a proud husband and father of three.”
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Brantley Gilbert arrives on the red carpet at the 59th Annual CMA Awards at Music City Center in Nashville, Tenn., Nov. 19, 2025. (Andrew Nelles/USA Today Network via Imagn Images)
Gilbert added that he wanted to perform for his children and that it had been more than 20 years since a country artist had been asked to perform at halftime of the Super Bowl.
“We’re celebrating 250 years as a country, and it’s been more than 20 years since a country artist has been asked to play the Super Bowl halftime show. I respect that some people may see it differently, but I’m not playing this show to be divisive. I was offered this opportunity and envisioned my kids watching their dad perform at halftime of everything I do in American football.
“The way I treat people is not conditional based on what our differences may be. I believe, ‘united we stand, divided we fall,’ and my prayer for our country is that we stand united.”
He said he was looking forward to putting on an epic show on Sunday.
Turning Point USA said the show will air live on YouTube, X and Rumble in addition to other conservative news outlets.
“The All-American Halftime Show” is scheduled to air around 8 p.m. ET on Feb. 8 and will feature performances from artists including Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett, according to the nonprofit. (Tipping point USA)
Andrew Kolvet, TPUSA spokesman, previously told Pakinomist Digital that the broadcast will provide families with another viewing option that will provide the viewer with an immersive and energetic experience.
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“‘The All-American Halftime Show’ is an opportunity for all Americans to enjoy a halftime show with no agenda other than celebrating faith, family and freedom,” Kolvet said. “We can’t wait to see the incredible show they’re about to put on. We know millions around the country will be watching, too.”
