UK Creative Industries Launches ‘Make It Fair’ campaign against AI content theft

New ‘Make It Fair’ campaign wants to tackle ‘content theft’
British creative bands together to call for stronger copyright law law
AI uses content without permission or compensation

Artificial intelligence and large language models are trained in hoards of online information including songs, articles, comments, books, drawings, pictures and more – so if you’ve ever commented on an Instagram post, sent a photo to Twitter or uploaded a video to YouTube – The probability is that your work has been used to train a model at some point.

These models also do not ask for permission, nor does it give the creator – and these models earn millions from the content. Openai allegedly used over a million hours of YouTube video data to train GPT -4, and Meta uses public posts from Instagram and Facebook to train its AI model -but British ads gather to fight back.

Artists, singers, authors, journalists and scriptms (and more) – who collectively generate over £ 120 billion a year for the nation’s economy, have been assembled to urge the British government to use British copyright to AI companies and to secure ‘content theft ‘is not legitimized by leaving this problem uncontrolled.

Makes it fair

The ‘Make It Fair’ campaign comes at the end of the British government’s AI and Copyright Consultation period, where it undergoes ways to increase the trust and transparency between sectors, and ‘to ensure AI developers have access to material AI models in Britain and supports innovation throughout the UK AI sector ”.

Owen Meredith, CEO of the News Media Association, which launched the campaign, added Britain’s “Gold Standard” copyright laws have supported growth and job creation in the British economy, and without the content they produce, AI-Innovation would not exist.

“And for a healthy democratic society, Copyright is fundamental to the ability of publishers to invest in trusted quality journalism,” Meredith said.

“The only thing to be confirmed is that these laws also apply to AI, and transparency requirements must be introduced to allow the creators to understand when their content is used. Instead, the government suggests to weaken the law and essentially make it legal to steal content.

AI is at the forefront of productivity discussions in Britain right now when the prime minister released plans to ‘turbocharge AI’ into the public sector, including the idea of ’unlocking’ public data by handing them over to ‘researchers and innovators’ to train AI models.

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