When assets in the real world (RWAs) finally became the story of the crypto industry du jour, Sunny Lu, the founder and CEO of Verchain, was only a smile.

“I mean we did this back in 2017,” Lu told Coindesk in an interview in front of Consensus 2025 in Toronto. “Back then, no one was interested in RWAs.”

Back then-eons in crypto-year-old, some of the projects that Verchain were involved in, a dairy prosprois project in China, working with Walmart China on food security and tokenization of carbon credits in 2018 with BYD when it was transformed from a regional car brand to an up-and-one global giant.

“We were ahead of our time,” Lu continued.

Vechain defined a category that Tradfi Giants like Blackrock now builds in their brand.

Now it’s time for the next act of the protocol.

At Consensus Toronto, Lu delivers a main tutor entitled “Real Decentralization for Mass Recording”, which outlines Vercoin’s new approach to scaling RWAs and blockchain use beyond the crypto-native audience.

A timetable that involves transforming human behavior in itself into a tokenizable active and Bridges Crypto’s ease of use with AI agents and NFT-based efforts.

Tokenization of human behavior

Vechain wants to turn everyday actions such as recycling or lead an EV to something measurable and valuable on-chain.

By linking behavior in the real world to blockchain rewards through tools such as Vebetterdao and Tesla Integration, it creates a new class of tokenized assets, making sustainability measurable and incentive on-chain.

“We do not tokenize large assets,” Lu said. “We tokenize the invisible who did not have market value before.”

Lu calls this “tokenizing human behavior”, a concept, Vechain first explored in 2019 as a prototype through his partnership with a bid, where it tracked the ov mileage to generate carbon credits.

AI -Agents to Web 2 -Quantity

But the value in the real world doesn’t matter if people can’t access it. Crypto remains daunting to most users and Lu thinks AI is the answer.

Vechain builds an AI agent in its Vebetterdao -Ecosystem, starting with a character called “BMO”, a virtual assistant who can guide users through effort, app interaction and finally optimize their token strategies across the Vocernet network.

“People don’t want to remember seeds,” Lu said. “They want a Tesla login or a Google ID. They will click on a button and participate. Our AI agent will help them do exactly that.”

Verca’s upcoming integration allows users to log in with social credentials or even Tesla accounts. For example, EV charging data can automatically flow to smart contracts and generate carbon credit rewards without user intervention.

“We remove friction from all parts of the stack,” Lu said. “It’s like moving from the Linux command line to macos.”

NFTs as infrastructure

To enable participation at a broad protocol level, Vechnain is reconsidered. Instead of demanding technical know-how or relying on centralized validators, users will soon be able to mint NFTs representing their stacked assets and delegates them directly to node operators.

“You don’t have to give up custody,” Lu said. “Block payments go directly from the protocol to you, no middleman. It’s safer, more compatible and easier for the average user.”

This system, part of what LU calls Verchain Renaissance upgrade, aims to increase the participation of poorly by lowering the technical barriers while retaining decentralization.

“This is real decentralization,” Lu said. “Everyone else talks about it. We build it.”

10-year anniversary

LU’s keynote speaker at Consensus in Toronto marks a personal milestone: Ten years since he first presented Vechain in New York back in 2015. This time he comes with receipts and plans to show real traction from Vochate’s AI and sustainability initiatives.

Mugshot, a Defi app that rewards users for recycling their coffee mugs and not buying disposable cups, approaching a million users. Another project, Evearn, which integrates Teslas API to automatically convert EV charging data to on-chain rewards, boasts a 98% retention rate.

“In web3, it’s insane,” Lu said. “Almost every user still comes back every week. It tells you that the experience is working.”

For Lu, Crypto Future will not be won by hype cycles or flashy tokens. It will be earned through ease of use.

“The goal is mass recording,” he said. “Real decentralization is the basis. But adoption, that’s the destination.”