Nasdaq-Listed Video Selection Platform Rumble (Rum) has invested $ 17.1 million in Bitcoin (BTC) and added 188 BTC to its corporate box, the company announced.

The purchase was made at an average price of $ 91,000 per Coin.

The move is part of Rumble’s previously revealed plan to adopt a Bitcoin Treasury strategy and award up to $ 20 million of its cash reserves to Bitcoin. Rumble CEO Chris Pavlovski said the decision was part of its further involvement in the crypto industry.

“These holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution as so many overpressed government -issued currencies,” Pavlovski said in a press release.

The company added that future acquisitions would be contingent on factors such as market conditions, Bitcoin’s price and Rumble’s cash flow needs. At the end of last year, the leading stablecoin issuer Tether Tether took a $ 775 million share in the video sharing platform.

Shares of rumble closed 2.38% compared to the last trade session and increased almost 4% in trading before the market to $ 8.1.