- The founder of No More Robots has condemned gen AI use in video games
- Mike Rose stated that ‘video games are ready’ as numerous games now use AI generated content
- Rose believes gen AI is here to stay and unfortunately “our feelings about it don’t matter”
The backlash against generative AI, and indeed all forms of AI used in video games, has only intensified, and gamers aren’t the only ones denouncing it, especially since the unveiling of Nvidia’s DLSS 5 – publishers and developers are also getting in on the act.
As reported by GamesRadar, the founder of indie game publisher No More Robots, Mike Rose, has criticized the use of gen AI in games, especially gen AI used to create in-game content or art, and he believes there is no going back.
While not directly referring to DLSS 5, Rose wasn’t shy about sharing negative thoughts about gen AI, saying, “From a publisher perspective, it’s super annoying. If we thought the number of games launching on Steam before was crazy, now it’s just impossible.
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“During the last [Steam] Next Fest it looked like about 1/3 of the demos had either AI generated key art and/or AI generated content. So now we have that to compete with as well. Hooray!”
Normalization of AI in games
If you think Rose might be exaggerating here, remember that generative AI has been evident in recent games such as Crimson desert (with the in-game wall art, although it was unintentional), and has been notably present in larger titles such as Activision’s Call of Duty Black Ops 7.
This means that big name games, as well as indie titles (as observed by Rose), are using gen AI and gradually making AI tools more normalized in the gaming industry – and that’s not a good thing in my opinion, especially after seeing what DLSS 5 is doing to in-game character models.
“Honestly, don’t you think it just looks so gross?” Rose says, directly addressing the appearance of gen AI art. He continues: “It doesn’t matter that a bunch of us don’t like gen AI. It’s going to be used now, and it’s going to be used more and more. As the kids say: video games are cooked.”
With DLSS 5’s launch set for later in 2026 and gaming giants like Capcom and Ubisoft on board, the proof of what Rose claims is clear. The gaming industry is arguably already at a stage of re AI use where there is no imaginable return to normality – although the backlash is clearly growing, which may be of some comfort to those opposed to the technology.
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