- Volkswagen has teased a picture of the upcoming entry-level ev
- The new car starts Marquens ID series
- A show car is revealed at the end of March
Electric vehicles are typically considered the preservation of early adoptors and high revenue, but the price of everyday, pure-battery-EVs tumbling and Volkswagen is the latest to announce the introduction of its most affordable electrified model to date.
Scheduled for sale in 2027, we will see a preview of the so -called ID.one in a month or so, with the German marking confirming that it plans to sell the small hatchback for € 20,000 in Europe, which is only £ 17,000 in the UK or about $ 20,800 / AU $ 33,000 for current exchange rates.
Exclusively aimed at European buyers (small cars rarely do well in the US), the new model will sit under the upcoming ID.2all (yes, it is its name) electric car planned for next year.
However, the official name has not been revealed yet and we could see a return of up! Badge as this everyday EV is designed to fill the void that up! Left, which offers “cheap mobility at low -cost level” to the masses.
Alongside ID.2 All, which is expected to cost about € 2,000 more, Volkswagen hopes it can turn some of its uneven EV assets with a handful of attractive small cars that most of the buyers can afford.
The early teaser image looks great and reveals a squat, targeted frontend and clear Volkswagen -Design signals. The German selection will bring its reputation for quality, but save some of the extra Niceties to keep production costs down.
As a result, we expect the battery to be modest, designed primarily with city driving in mind, while the technology in the car could be kept to a minimum.
In a speech with Autocar, Volkswagen Technical Development Manager Kai Grünitz suggested that customers may be using their own devices instead of having a huge infotainment system “.
Analysis: VW makes EVS affordable, but is it fast enough?
There has been a noticeable shift in the kind of electric vehicles that come on the market in recent months, with larger, more luxurious EV launches that become much less frequent when more manufacturers turn to models on entry-level.
In Europe, the Renault 5 e-Tech has caught the imagination of many who raised several awards from industrial panels, as well as outsourcing the Tesla model Y just weeks after it was launched in France.
Similarly, Citroen has just announced the new C3 Aircross, which comes with the possibility of a small petrol engine, but is also offered in a pure EV version starting at only £ 22,990 (about $ 28,500 / AU $ 45,500).
During this, Dacia’s spring has made waves with its ridiculously low £ 14,240 -request price (about $ 18,000 / AU $ 28,600), although Dacia is a brand that is not afraid to offer the absolute barbones as it is hunting affordable prices.
On the other hand, Volkswagen has a long and successful story of offering cars on Entry-Level that look like and feels like more expensive suggestions and gets buyers on board an early age with a perception that they will remain VW customers for life .
This car of € 20,000 has the potential to do so, polo and up! Has done for the brand in previous decades, but 2027 feels like a lifetime away.
If Renault continues its retro-inspired EV success with the promise of even less and more affordable models coming, it may well turn the Germans to it.
