- The electrical state Directors have offered their thoughts on the use of AI in movies and TV shows
- Joe and Anthony Russo support its use as long as it is used in the right ways
- The filmmakers have hired an AI expert to their Agbo -Production Company
The Russo brothers have handed down their final judgment on the use of artificial intelligence (AI) in the entertainment industry.
Prior to the release of their new Netflix movie The electrical stateJoe and Anthony Russo talked to Techradar about AI’s use in movies and TV shows as well as on streaming platforms. And while the siblings are excited about its implementation in the art sector, they are well aware that it can and will be abused by people and businesses that do not have the best interests of the entertainment business.
The rapid increase in AI and its employment in the entertainment industry has become hot discussion topics, especially in the last 18 months. The Hollywood strike in 2023 first brought it to many people’s attention, with LA-based writers and actors at that time having to strike over the potential use of AI in their work.
Since then, AI’s use in the industry has not only grown exponentially, but has also mostly been received negatively. At the forefront of this year’s Glitzy Academy Awards Ceremony, Oscars Frontrunner Brutalist were accused of having used generative AI in improvement Emilia Perez was also criticized for using voice improvement technology.
It’s just the tip of the iceberg too. Netflix tried to use AI to fix the 80s sitcom Another world With Nightmarish Results (according to viewers anyway) and many of the world’s best streaming services have experimented with AI’s use for various reasons. Most recently, Prime Video has tested AI -Dubbing to make his movie and TV back catalogs more accessible.
AIS use in the entertainment industry will definitely only grow. It does The electrical state” ” ”’ed March) one of March, with one of March, new Netflix films that are investigating the influence that technology can have on humanity, the creation of automated and sensitive androids and the potential to create autocratic societies in which power-hungry ‘Tech Bros’ controls the masses.
So what do veteran Marvel filmmakers do Joe and Anthony Russo who will soon return to MCU Avengers: Judgment Day and its successor Avengers: Secret WarsMake of AIS spread in the industry? After all, the couple is AI enthusiasts -in fact, they recently hired an AI expert to their Agbo production company to “enrich the creative process” (per Hollywood reporter) of the projects they produce.
“We consider ourselves [to be] Technologists, “Anthony Russo told me.” We like technology. We are drawn to new technology. We love the potentials it can unlock, both in our filming and in life in general. Throughout our career, we have chased technological innovation in our process, so that we are optimists in that regard.
“But we certainly recognize the fact that it is potentially dangerous,” he continued. “We can see it around us. We know that technology is abused by the people who create it in terms of how they use it to manipulate and control, and to get people dependent on their products. People are able to create dishonest representations with it and are able to be more aggressive to each other because it feels less personal [to attack someone using AI].
This is why we were motivated to make this movie
Anthony Russo, the Electric State Co-director
“So we recognize these very real dangers, which is why we were motivated to make this movie. But at the end of the day it is really about the technology itself not good or bad. It is the people who use the technology and how they use the one who makes the difference in whether it is ultimately a positive or negative thing for humanity.”
For more from my exclusive chat with the Russo brothers, find out why they did not want to use real, fully functioning robots in The electrical state. Then read my review of The electrical state To see why it will not participate in our best Netflix movie guide.
