- Canon is set to increase the camera prices in us from the last half of 2025
- Tariff affects located for us but could again have global effect
- DJI has already increased the price of Osmo Pocket 3
It was clear what was on everyone’s mind during Canon’s first quarter -in -2025 reign with investors’ questions and a session dominated by US tariffs.
In the process, Canon became the first major camera mark to publicly discuss the impact of US tariffs and said, “We have informed larger dealers that we will raise prices and are in the process of estimating the timing and amount of the increase.”
Further tariffs do not affect prices for goods already imported and Canon projects its US sales company has “about one or two months of inventory”.
The prices of the Canon camera should therefore remain the same in the first half of 2025. However, we can expect a shock to the second half of the year, based on Canon’s promotional projections.
Canon continued to say, “As the tariffs are carried against the cost of goods, the higher the cost ratio, the higher the price increases.”
We do not yet know how serious climbs could be, but Canon is actually in a better position than most other camera producers to limit price increases transferred to customers because most of the cameras it sells in the US are produced in Japan, not China.
Japan’s additional 24% tariff rates are currently reduced to 10% in a 90-day period, although Canon said in Q&A that it has no immediate plans to export camera goods prior to the plan during this period.
Either way, these tariffs are much lower than in China, which at the time of writing hits an additional 145% duty, affecting camera producers such as DJI and their customers seriously.
And then it begins
We have already seen what is presumably American customs related price increases from other brands, including DJI, whose popular Osmo Pocket 3 just as a price increase. Our best -rated VLOGGING camera was launched in 2023 around the $ 500 mark, but now it costs $ 800. Ouch.
Leica’s D-LUX line with compact cameras is made in China and is already affected the price of D-LUX 8 has almost doubled, which means it is not the low cost Leica it was.
Obviously, brands are not the ones that absorb higher costs created by US tariffs – the lion’s share falls on US customers, which will have to distribute more cash for a new camera when the current inventory is used up.
Canon sees the impact as localized for US customers, but acknowledged that if US tariffs trigger a global recession, the camera prices could change worldwide.
There may also be serious delays in new products made on China coming on the market. There have been several leaks that Dji’s rumor Osmo 360-one GoPro and Insta360-Riving 360-degree camera-are ready for launch, but also that DJI is considering pulling the plug on it considering these increased costs.
In the light of price increases we could see demand changes from new gear to used, and it could again spell an increase in the price of used equipment.
The severity of price increases for new gear plus the timeline will undoubtedly become aware of the coming months, but if you are in the US and are looking for a new camera, it can pay to act quickly.
Click the Q&A Session Session -Link at Canon’s global location of the complete session.
