A few days ago we got our first official look at DJI Romo – the brand’s first step to robot vacuum – and the more information I get about this surprising new addition to the DJI lineup, the more fascinated I am about how it will shape when it comes to launching.
It certainly looks cool. Both the video clip, shared by tech -leaks Igor Bogdanov (alias @quadro_news) and the teaser trailer DJI -leaks @jasperellens showing the curved dock with a transparent plastic cover -and if you look closer, you can see that the bot itself seems to have a clear lid too. It is an unusual choice of design and one that will certainly stand out against competitor models, even though I have my concerns about how pristine appearance it will remain over time (maybe it is good that DJI seems to offer a version that does not have its inner pages on the show as an alternative).
Although a DJI logo is not found on the product and it is the first white plastic I’ve seen since #mavicair … the official Chinese #djiromo account showed this little video teaser today, showing that they will launch their first vacuum cleaner on August 6th. Cheers pic.twitter.com/zbseu9pfcdJuly 23, 2025
What is particularly interesting is that this look inside the quay does not reveal water tanks. Almost all the best robot wacuum has mopping capacities these days. You don’t need A water tank in the dock for the bot itself to be able to mop – some models just want a small integrated reservoir on board. However, these tend to be the cheaper, more basic Robovacs.
Mid-range bots will often have a clean water tank in the dock and refill on board the reservoir automatically. Switch into the premium category and you can expect an extra dirty water tank and automatic MOP washing features. Unless there are some thoughts hidden out of sight, it seems that Romo does not offer either.
I assume that mopping and self -cleaning technology are not areas that DJI would naturally have expertise in. The brand is known for making virtually all the best drones on the market and there is no crossover there. It is in contrast to, for example, navigation and object launch tech, which is crucial in both drones and robotic wakuum. I would expect Romo’s navigation skills to be top-tier.
A Premium proposal?
We do not yet have price information for DJI Romo, but I had assumed that DJI would place his debut Robovac as a premium choice, with features and specifications that match.
That may not be the case. We have a precedent for a huge brand that tries to create waves in the robot vacuum market with a relatively basic model: Dyson and its 360 Show NAV. It wasn’t Dyson’s first ever Robovac, but it was a great launch in this area and seven years in creation. In this case, Dyson offered limited capabilities – no mopping to talk about and no automatic dust emptying – but decided to stick to a premium price tag anyway.
Dyson is a fixed premium brand, so it wasn’t necessarily a surprise (although it usually does more to justify its high pricing). With DJI, things are more up in the air … No word games calculated. On the one hand we have Amflow, DJI’s first and only ebike, which is very much a premium proposal.
However, the drones that are known for range from Ultra-cheap (in its Ryze Tello line) are to extremely high-end, but the constant everywhere is that they are always great value for money, often undermated similar specified rivals. (I asked Techradar -Cameras Editor and Resident Drone expert Tim Coleman about his take and he said, “I would expect no matter what price Romo is, it will be excellent value. This is DJI -met.”)
So the jury is out where Romo might be on the market. We may not have too long to wait to find out in any way. The latest teaser trailer suggests that DJI Romo will be launched on August 6th. It would be in China – I expect Romo to take a while to make his way abroad to Britain, and US launch is very uncertain considering the potential US ban on DJI drones. But it is a completely separate problem …
