Apple Intelligence is the Cupertino company’s acquisition of artificial intelligence. It is a package of tools that are deeply integrated into compatible iPhone, iPad and Mac devices.
The idea behind Apple Intelligence is to make life easier for Apple users using AI to add value through suggestions, automations and personalization. It includes everything from writing tools to message summaries.
New AI-driven features are released in steps. With more set to come in 2025, here’s what you need to know about Apple Intelligence.
This article was correct from February 2025. AI tools are updated regularly and it is possible that some features have changed since this article was written. Some features may only be available in certain countries.
What is Apple Intelligence?
Apple Intelligence was announced in 2024 and is designed to improve the daily user experience with iPhone, iPad and Mac devices. It is a package of AI -powered features integrated into Apple’s core apps and services, including generative tools for editing writing, summary of conversations and organizing photos. It also promises a context -conscious Siri. Rollout has been piece with Apple Drip-Feeding features through a variety of software updates.
Privacy is a key component of Apple Intelligence. The contextual consciousness of the tool set depends on an unprecedented access to your data, which is why Apple ensures that as little as possible actually leaves your device. It runs all the tasks it can on the device. When not, Apple Private Cloud Compute uses a security protocol designed to set a new privacy standard for AI tools.
What can you use Apple Intelligence for?
Apple Intelligence improves the user experience in several ways. Here are some of the features already rolled out to Apple devices:
- Writing Tools is an editing assistant who can proofread text, summarize passages and rewrite your words using another tone.
- Summary Work across everything from group chat and e emails to web pages and messages, condensing information to digestible overviews.
- Siri Get smarter so you write commands and ask follow-up queries, making it closer to an AI-Chatbot. It also gets chatgpt support.
- Photos is easier to search for with natural language prompt; Clean up Works as Google’s Magic Eraser; And you can create Memories From promp.
- Mail Gain support for smart answers based on the content of E emails. Apple Intelligence categorizes, prioritizes and also automatically summarizes E emails.
- Transcription Improved by Apple Intelligence so you can detect phone calls or voice notes and get them automatically transcript.
- Visual intelligence Works with the camera control button on iPhone 16 so you can get search results based on what you point the camera.
- Genmoji is a generative emoji tool that allows you to enter a description of the emojis you want to send to generate it.
- Image playground is a place to generate AI pictures that may be based on your real friends and family.
We have put together a full worn-out of all Apple Intelligence Intelligence features here, including when you can use them.
What can’t you use Apple Intelligence for?
As above, several Apple Intelligence features have not arrived yet. Chief among them is a more intelligent Siri. This is expected in the near future and introduces awareness of what you are looking at on screen, as well as deep personalization based on information from your device.
Because it prioritizes privacy, there are also ways in which Apple Intelligence cannot offer the same real-time, cloud-based performance as other AI tools. It’s not a fully expanded chatbot like Chatgpt or Google Gemini, for example, and it can’t make photo -realistic image generation. In fact, if you ask Siri a question that is too complicated, it will give you over to chatgpt for an answer.
Unlike Google Gemini, you can’t use Apple Intelligence on devices that are not apple. You must own one of the following compatible Apple devices to use at least some of AI features: iPhone 15 Pro, iPhone 15 Pro Max, iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPad with M-Series Chip, Mac with M-Series Chip.
How much does Apple Intelligence cost?
At present, Apple Intelligence is completely free for users of compatible Apple devices. The AI features are rolled out in a series of iOS 18 -software updates at no extra cost.
This may change in the future. Some analysts have claimed that Apple may be starting to charge some Apple Intelligence features. Fortunately, other industrial insiders have suggested that paid AI tools are several years away, with the first wave that will be unlikely to be introduced before 2027.
Where can you use Apple Intelligence?
Apple Intelligence originally rolled out with language support for us English. In December 2024, this expanded to include localized English to Britain, Australia, New Zealand and Canada. Support for multiple languages is coming in April 2025. For now, your device must be set to one of the supported languages to use Apple Intelligence.
Access is limited for users in the European Union and China. Apple Intelligence is available with MacOS Sequoia 15.1 in these regions, but users will have to wait until April to use the AI features on iPhone or iPad.
If you are able to access Apple Intelligence, you will find its features deeply integrated into your device at a system level. Siri may be the voice of Apple Intelligence, but there is no single ‘hub’ to access the full package of apps. Instead, you will find that the tools become available in different apps when they are relevant to the context, whether in photos, mail or messages. The tool set is cross -platform, designed to work seamlessly across apps on iPhone, iPad and MacOS.
Is Apple Intelligence anything good?
Based on our experience, Apple Intelligence improves meaningful user experience across iPhone, iPad and Mac. Several members of our team have used the tool set on their devices with positive feedback. Writing tools act as a supercharged auto -corrector, which significantly improves the app’s experience. We also evaluate the utility of reducing interruptions that only allow central alarms. Other Apple Intelligence features, we continue to return to include article listings in Safari and the clean -up tool in photos.
While it is also a useful addition to write to Siri, we cannot help but feel that the best has yet come, including situation awareness. Although treatment on one of the unit improves privacy, it can also be one of the reasons for the slow roll-out of Apple Intelligence functions. The result is that users can get more advanced AI support from other Chatbot apps such as Gemini, or by accessing Chatgpt through SIRI.
Use Apple Intelligence if …
You will have native AI on your Apple -Unit
Apple Intelligence is designed for Apple devices and integrated deep with their operating systems and builds AI help right for core apps and services that offer contextual help in mail, photos and more.
You want secure, on-device AI
Chatgpt Search is built into Openais Chatbot, Chatgpt Search allows you to find detailed answers from the web through conversation dialog. It includes the ability to submit follow -up queries within the same thread written in natural language.
Do not use Apple Intelligence if …
You don’t have an Apple -Unit
Unlike Google’s Gemini -Chatbot, Apple Intelligence can only be used on compatible iPhone, iPad and Mac devices, which means you need to find another solution if you use an Android device or Windows PC.
You need a full AI -Chatbot
Updates mean you can write and respond to Siri, but Apple’s smart assistant is far away from the Sky-driven capabilities at AI-Chatbots like Chatgpt and Gemini. However, progress is coming soon.
Also consider
- Gemini is Google’s AI Multimodal Chatbot. Available as an app for iOS users, it is also increasingly integrated into the Android operating system. Hundreds of devices are supported, as are more than 40 languages. Features include spoken search and image generation.
- Galaxy Ai is a package of AI-powered features baked for Samsung Galaxy Mobile Devices. Like Apple Intelligence, it is designed to streamline the user experience through automation and personalization. Tools include real -time translation, automatic transcription and note organization.
