Meta is unveiling a sweeping series of AI-powered commerce updates at Shoptalk 2026 on Tuesday, March 24, along with a new enterprise-wide initiative focused on increasing AI adoption among small businesses.
The social media giant is announcing new features, including AI-powered product discovery features across Facebook and Instagram that generate aggregated user reviews, brand insights and product recommendations when users interact with ads or retailer links.
The experience also includes AI recommendations where users will be able to interact with ads or merchant links.
The experience involved AI-generated summaries of customer feedback along with price insights and purchase options.
In addition, Meta is rolling out an updated built-in checkout flow developed in collaboration with Stripe and PayPal.
This will enable sellers to handle fulfillment directly. The company also plans to integrate Adyen and Shopify and expand affiliate programs with Amazon, eBay, Temu, Mercado Libre and Shopee.
At the same time, Meta also announced Meta Small Business, a company-wide initiative aimed at promoting entrepreneurship and the use of artificial intelligence.
Mark Zuckerberg, CEO of Meta, announced this, noting that small businesses are at the heart of Meta’s ecosystem, and Dina Powell McCormick and Naomi Gleit, who are both senior executives, will lead this initiative.
