- WhatsApp Business now supports voice and video calls, and even voting voice notes
- AI Agents suggest chat follow-ups and product recommendations
- Meta claims that 1.5 billion people are using whatsapp every single day
A number of new WhatsApp updates will make it even easier for companies to communicate with their customers directly on the platform with the launch of voice call features.
At its Global Conversations conference, the company announced companies using the WhatsApp business platform will now be able to use more of the features that everyday users have on the Messaging platform, including receiving and making voting calls with customers and even sending and receiving voting messages.
When promoting this, customer service team operating across sectors such as external healthcare can also make video calls on the platform in what could be seen as a huge update to the business platform.
Huge updates come to the WhatsApp business platform
At the same time, WhatsApp also confirmed that it would expand its business AI capabilities by introducing automated follow-ups and support via WhatsApp chats and rolling out product recommendations on trading sites.
The company explained that its new voice and video call features not only improve the current support but “[pave] The way for AI-activated voting support in the future. “
Finally, the social networking giant confirmed that it would be centralizing its marketing and campaign management tools across other core platforms – Facebook and Instagram – to make it easier for companies to use shared creative, budgets and flows across all three platforms.
In addition to sharing resources across Facebook, Instagram and WhatsApp, companies will soon “be able to” be able to create ads for WhatsApp statuses directly in the ADS Manager to reach even more customers.
Already a popular business network app for customer support in Brazil and India, WhatsApp sees a healthy growth in other markets that now count more than 200 million monthly business users and 1.5 billion daily users in total.
The news comes only a few weeks after WhatsApp announced updates to its channels, including paid subscriptions and the opportunity for companies to promote channels.
