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In today’s crypto for advisers, Shivani Phull from Pixelynx explains how Black Mirror exploits blockchain as part of developing fan content and commitment.
Then Eric Tomaszewski from Verde Capital Management answers questions about the appeal to these products to the next reinvestors in Ask an expert.
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– Sarah Morton
Storytelling 3.0: When AI, Blockchain and IP collide
How Black Mirror’s on-chain experiment paves the way for the future of entertainment monetization.
Traditional storytelling hits its ceiling. The passive, one -way consumption model that has defined entertainment for decades is increasingly out of synchronization with expectations of digital native audience. And now, with the advent of new technologies, entertainment intellectual property (IP) entertainment intellectual property or IP is fundamentally reimaginated.
From Bandersnatch to Blockchain
Black mirror has never been afraid of challenging the status quo. In 2018, the series broke new ground with BANDERNATCHan interactive episode. It hinted at a deeper shift: from stories we look at stories we shape.
This shift accelerates. Members of Gen Z and Gen Alpha are bred in worlds such as Minecraft, Roblox and Fortnite, where user -generated content forms the basis of the experience. These target groups do not want to passively consume; They want to participate, shape and own the story.
Traditional IP revenue develops
Traditionally, IP holders earned money through license, syndication, product location and sale of ticket office. But generative AI disturbs this model. With tools such as Openai’s Sora or Runway, anyone can spin the derivative content, constitute both a threat and an option. For IP owners, the challenge is clear: Either losing control of the narrative or leaning into new models that protect and expand it.
Enter Blockchain.
Blockchain like the rails for interactive IP
Blockchain brings the missing layer of structure. It allows for:
- On-Chain IP verification – Using blockchain to prove who owns creative content, which makes it safe and transparent.
- Compose rights – Content can be divided into smaller parts that others can build on, remix or combine with new creations, which allows for microlikensing.
- Community Ownership and Participation Rewards – Fans can hold tokens that give them access to exclusive experiences and benefits as the project grows.
- Tokenized incentives to creators and fans – Digital tokens are used to reward people to contribute, cooperate or be active in society.
This format unlocks new trails for storytelling, where fans are stakeholders who shape tales with their favorite IPs, not just spectators.
CASE STUDY: Black Mirror enters Web3
Banijay Rights, the global sales arm for Content Powerhouse Banijay Entertainment that handles distribution to Black mirrorHas collaborated with Pixelynx Inc. and choir protocol, a blockchain-based IP infrastructure and entertainment company based in Los Angeles, co-founded by iconic DJs Deadmau5 and Richie Hawtin. Headed by Visionary CEO Inder Phull, Pixelynx helped bring Black mirror The universe on-chain in a way that is interactive, compatible and community-driven.
Their latest initiative is a token inspired by Nose Episode where fans connect their social and wallets to earn a reputation. With more than 300,000 registrations, top participants unlock exclusive experiences and rewards and offer IP holders a new way of engaging and rewarding their most passionate fans.
IP -Industry’s fork on the road
The future of entertainment lies in embracing this shift through new framework that provides clear protective frames for IP use that retains integrity, protects the rights and allows the value of accruing to fans and creators in a fair and transparent way. This marks the beginning of a new era for IP: a defined by protection, participation and sustainable revenue generation.
By making IPS interactive, tokenized and on-chain, rights holders do not experiment with the plan for storytelling 3.0.
– Shivani Phull, CFO, Pixelynx Inc.
Ask an expert
Question: What does “ownership” in the web3 age mean, and how does it differ from traditional investment?
ONE. Ownership in Web3 is not just about having an asset. More, it’s about participating in a system. With the black mirror -token, owning the token means having an opinion on governance, gaining access to exclusive ecosystems and building a digital form of identity that has the ability to grow in value over time. Unlike passive shareholding, this is participating. You are a stakeholder, not just an shareholder.
Question: Can reputation -based tokens create economic value of behavior, and is it sustainable?
ONE. Yes, but it’s nuanced. Black Mirror Token Gamifies Trust because your on-chain actions and social interactions can earn concrete rewards. As a financial advisor, I warned that although this is exciting, it introduces performance -based risk. That said, it reflects the direction of how young digital native investors are on the way.
Question: Could these tokens act as a new form of “digital yield” for younger investors?
ONE. Absolutely. Instead of fixed income outcomes, this is the commitment of engagement. The more active and credible you are, the more prices you can potentially earn. It can be whitelist access, platform discounts or possibly token -based income. This is a new incentive model in some respects.
When I talk to a client, I frame it as a form of behavioral financing in motion. With the right level of risk and time distribution, it becomes an asset that pays in influence and access. It is also a way of recognizing that fulfillment and value look different for each person. Not every return is financial.
And Eric Tomaszewski, financial adviser, Verde Capital Management
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