- Half of the parents work after school, causing a broadband match with streaming-dependent children
- A WI -FI, Two Needs: Entertainment for Children, Connection to Remote Staff – Someone Will Lose
- Virgin Media O2 pours £ 2 billion to fix Britain’s growing digital traffic jams
Everywhere in the UK, something is curious about exactly 15:40 every weekday, as BROODBAND NETWORKS feels the weight of millions of contemporary logins when children return home and change directly in digital state.
New Virgin Media O2 Network Analysis reveals a consistent afternoon increase in traffic, which is largely burned by streaming services such as YouTube and On-Demand TV platforms, which with parents who often work are still working, this overlap is more than a coincidence.
Almost half of the British parents (46%) say they continue to work after the school’s pickup and depend on screens to keep their children occupied. The spikes extend to about 17:00, a direct result of dual demand: children seeking entertainment and adults trying to remain productive.
Unexpected digitally rush after school – not a harmless strain
This increase in data usage may seem harmless, but it affects direct service quality (QOS).
Broadband affordability is under pressure when resources are stretched and companies with remote staff may experience dips in the connection quality, causing video call freezer, cloud synchronization delays or lost productivity.
It also highlights the need for companies with hybrid teams to support staff with remotely ready solutions, whether it is by offering the guidance, subsidization of hardware upgrades or providing mobile connection sets to ensure uninterrupted productivity during peak traffic windows.
Virgin Media O2 says it addresses this pressure with £ 2 billion in annual investments to improve its networks.
“Our data shows how important the connection is to modern family life. With parents juggling with busy schedules and children who go online to learn, stay entertained and chat with friends, our gigabit broadband ensures that everyone remains connected – without the arguments,” said Jeanie York, CTO at Virgin Media O2.
Qos is not just about broadband speed; It is also about infrastructure and control. Businesses and families can facilitate the pressure on their network by upgrading to a better WiFi router for device priority or implementing a mobile hotspot as a backup during critical calls.
Security also becomes an urgent concern. With so many young users online every afternoon, the risk of uncertain content or unwanted interactions increases.
To tackle this, Virgin Media O2 collaborates with Internet questions to provide useful resources, including the “Find the Right Words” and Guide to Setting up Parental Control Tools.
