A viral trend called “Chinamaxxing” is going viral on social media, with many young Americans adopting Chinese wellness rituals to improve their lifestyles.
Creators record their daily videos following Chinese fashion trends, eating habits and other customs.
The term is derived from internet slang “maxxing”, which is used to optimize oneself in one particular direction. Chinamaxxing adopts Chinese trends to achieve the best health and improve daily conditions. For example, young people record short content that starts their day by sipping hot water, boiling apples for gut health and practicing Qigong, etc.
The social media users also follow Lunar New Year traditions such as not washing hair to preserve good luck and other Chinese New Year traditions.
The growing trend reflects China’s soft power that dominates the world. Specifically, it indicates the growth of Chinese culture.
In addition to the trend, the number of Americans visiting China has increased. Social media creators showcase modern cities and lifestyles and highlight a positive image of China.
Key elements of Chinamaxxing include wellness and lifestyle, daily habits, cultural and aesthetic appreciation, productivity and technology, and social and cultural engagement.
